Social Media Supervisor (Building Materials, Furniture, Interior Products)

Job Responsibilities

• Develop and execute social media and digital marketing strategies aligned with business objectives.

• Manage social media platforms including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.

• Plan and manage monthly content calendars covering product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional activities.

• Lead content production, including photography, videography, graphic design, copywriting, and on-site content creation.

• Plan and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns.

• Collaborate with Sales, Product, Design, and Business Development teams to support product marketing and lead generation.

• Develop engaging marketing content for building materials, furniture, interior products, and related categories.

• Monitor market trends, competitors, customer behavior, and social media trends to identify growth opportunities.

• Coordinate with KOLs/influencers, external agencies, vendors, distributors, dealers, contractors, architects, and interior designers when required.

• Monitor campaign performance, reach, engagement, leads, ROI/ROAS, and provide recommendations for improvement.

• Supervise the Social Media/Content/Marketing team and ensure projects are delivered on time and according to brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field.

• 3–5 years of experience in Social Media, Digital Marketing, Brand Marketing, or related roles.

• Minimum 2 years of supervisory or team-lead experience is preferred.

• Experience in building materials, furniture, interior design, architecture, construction, home living, or related industries is highly preferred.

• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and paid social media advertising.

• Familiarity with Meta Ads Manager/Business Suite; knowledge of Google Ads, TikTok Ads, and Google Analytics is a plus.

• Proficient in or familiar with Canva, Adobe Creative Suite, CapCut, or similar content creation tools.

• Strong content creation, copywriting, storytelling, and visual communication skills.

• Strong understanding of digital marketing, social media analytics, and campaign performance.

• Creative, proactive, organized, and able to manage multiple projects and deadlines.

• Strong communication, coordination, and team leadership skills.

• Portfolio of previous social media or marketing campaigns is preferred.

• Good English communication skills.