Social Media Operations Specialist

About the role

We are looking for a creative, detail-oriented Social Media Operations Specialist experienced with TikTok, Instagram, and Facebook platforms. This position is responsible for managing multiple social media accounts, creating and optimizing short-form video content, publishing, monitoring content performance, and developing strategies based on data. The company provides support with various AI tools to assist in content creation.

Key responsibilities

• Manage and develop TikTok, Instagram, and Facebook account matrix, dividing accounts by product, target audience, or content needs

• Create content calendars and establish content differentiation rules across accounts

• Conduct routine monitoring and maintenance of accounts

• Create short videos from concept, script, subtitles, voice-over to editing using tools such as CapCut, Kling AI, Runway, or similar

• Create content aligned with Indonesian user character and habits, adapting to trends, culture, moments, and local calendar

• Schedule and publish content through TikTok and Meta Business tools with structured posting schedules

• Monitor comments and direct messages, helping direct users to customer service via WhatsApp while following platform rules

• Monitor account status and identify potential issues or reach restrictions

• Monitor content performance including views, completion rate, engagement rate, and follower growth

• Create regular performance reports, analyze high and low-performing content, and optimize scripts, hooks, editing, and content strategy based on data

About you

• 0–3 years of experience in social media, content creation, digital marketing, advertising, or related fields (fresh graduates welcome if you have relevant skills and portfolio)

• Understanding of TikTok, Instagram, and Facebook

• Able to create short videos independently

• Familiar with CapCut, Kling AI, Runway, or other AI/video editing tools

• Understanding of social media trends and Indonesian user character

• Able to create engaging hooks in the first few seconds of video

• Understanding of basic social media analytics and KPI

• Able to work with high content targets and volume

• Active/good Indonesian language skills, able to write scripts and proofread subtitles

• Portfolio or examples of social media work highly prioritized