Social Media Specialist

About the role

This role involves planning and creating social media content, producing, editing, and publishing across multiple platforms. You will manage the entire content production process from concept to upload, schedule content across various social media accounts, create captions and marketing text, coordinate with marketing and sales teams, monitor social media performance and prepare reports, manage social media campaigns and advertising, interact with followers and respond to inquiries, and conduct research on social media trends and competitor activity.

Key responsibilities

• Plan and create social media content

• Produce, edit, and publish content

• Manage the entire content production process from concept to upload

• Upload and schedule content across various social media accounts

• Create captions and marketing text

• Coordinate content with marketing and sales teams

• Monitor social media performance and prepare reports

• Manage campaigns and advertising on social media

• Interact with followers and respond to questions

• Conduct research on social media trends and competitor activity

About you

• Bachelor's degree in Marketing, Communication, Multimedia, or related field

• Minimum 1 year of experience in social media management or digital marketing

• Proficient in using Canva, CapCut, Adobe Creative Suite, or similar tools

• Understanding of social media platforms such as Facebook, Instagram, TikTok, and others

• Basic knowledge of Meta Ads/digital advertising

• Creative, detail-oriented, and up-to-date with current social media trends

• Strong communication and teamwork skills

• Responsive, friendly, and solution-oriented when interacting, replying to comments, or messages

• Copywriting and storytelling ability to design captions, video scripts, and narratives aligned with brand voice to increase engagement

• Knowledge and understanding of solar energy or electrical products (valued as an advantage)