Social Media Specialist

About the role

Develop and manage social media strategy for brand and owner accounts to increase awareness, engagement, and audience growth through relevant, insight-based content aligned with business objectives and customer journey.

Key responsibilities

• Conduct monthly and weekly content planning and manage content calendar

• Develop content pillars and ensure brand and owner account alignment

• Map trends and opportunities for content adaptation

• Create content ideas and briefs with cross-functional collaboration (Campaign, Marcom, KOL, Creative)

• Manage multiple social media accounts (brand and owner) across Instagram, TikTok, and Facebook

• Monitor community, audience, and competitor activity with benchmarking

• Conduct weekly and monthly reporting with performance analysis

• Perform social media audits and translate data into actionable insights and recommendations

• Optimize content based on analytics and performance data

About you

• 2–4 years of experience as a Social Media Specialist, Content Strategist, or related position

• Experience managing multiple social media accounts

• Deep understanding of Instagram, TikTok, Facebook and digital trend development

• Understanding of content pillars, content funnels, audience journey, and social media best practices

• Ability to independently develop content planning and social media strategy

• Ability to read data and translate it into actionable insights and recommendations

• Strong content ideation and brief writing skills

• Experience with benchmarking and trend monitoring

• Strong communication, coordination, and project management skills

• Strategic mindset, high curiosity, and ownership of account performance