Social Media Manager

About the role

Responsible for developing and implementing social media and brand communication strategy to strengthen Sincere Homemade positioning, increase brand awareness and engagement, and support sales growth. This position ensures strategy, content, and campaigns run consistently with brand identity, supported by performance analysis, and executed effectively through team coordination and direct involvement in work processes as needed.

Key responsibilities

• Develop social media and brand communication strategy based on business objectives, target market, F&B trends, and competitor analysis

• Design content pillars, content calendar, and campaigns to increase brand awareness, engagement, and sales

• Direct and coordinate Social Media and Creative teams, and be involved in idea development, briefing, copywriting, and content execution as needed

• Analyze trends, audience behavior, and competitor activity to strengthen brand positioning and relevance

• Monitor and evaluate social media and campaign performance based on reach, engagement, audience growth, traffic, and sales contribution

• Collaborate with related teams in campaign execution, product launches, and promotions to support business target achievement

About you

• Minimum 3–5 years of experience in Social Media, Digital Marketing, or Brand Communication

• Understanding of social media strategy, brand positioning, content planning, campaign management, and copywriting

• Ability to analyze content and campaign performance and develop data-based optimization strategy

• Strong leadership, communication, creative thinking, analytical thinking, and project management capabilities

• Understanding of social media platforms, digital trends, and consumer behavior, particularly in the F&B industry