CRM Loyalty Specialist

About the role

As a CRM & Loyalty Specialist at Alcavella, you will play an important role in managing customer relationships through a data-driven and personalization approach. This role is crucial in ensuring customers not only make purchases, but also return to transact and become part of Alcavella's loyal community.

Key responsibilities

• Understand customers deeply through analysis of preference and shopping behavior data

• Optimize sales processes and campaigns through automation and segmentation

• Build loyalty through relevant communication and personalized experiences

• Unify data from various sales channels

• Make data-driven decisions, especially in facing digital market dynamics such as e-commerce and WhatsApp commerce

About you

• Minimum 1 year of experience in CRM, customer loyalty, or digital marketing (preferably from FMCG, e-commerce, or fashion retail industries)

• Familiar with CRM tools (WhatsApp API, Google Sheets, BitbyBit, or similar software)

• Analytical approach, detail-oriented, and strategic thinking

• Understanding of basic concepts of customer journey, customer segmentation, and data-driven marketing

About us

Alcavella is a premium fashion brand based on digital and community. The brand is developing a customer ecosystem through an approach aligned with best practices in the consumer goods/FMCG industry.