Marketplace Specialist

About the role

Manage the operational aspects of the entire marketplace, particularly TikTok Shop, Shopee, and other marketplaces used by the company. Ensure all product listings run optimally including SKU, pricing, stock, photos, descriptions, vouchers, bundling, and campaigns. Monitor marketplace sales performance on a daily/weekly basis and analyze GMV/revenue, orders, conversion rate, AOV, traffic, product performance, cancellation and return rates.

Key responsibilities

• Manage and optimize marketplace campaigns: platform campaigns, vouchers, flash sales, promos, affiliates, and other programs

• Coordinate with Digital Marketing regarding traffic and campaign performance

• Coordinate with Live Team to ensure marketplace needs during live sessions are met

• Coordinate with Sales Ops/CS regarding order issues, cancellations, returns, refunds, and customer complaints from marketplace

• Monitor competitors: pricing, promos, campaigns, product offerings, and marketplace activity

• Create routine marketplace reporting and insights

• Identify problems and opportunities to improve conversion, revenue, AOV, and customer retention

• Ensure all marketplace operational processes run according to SOP

• Implement improvements to marketplace processes to increase efficiency and sales performance

About you

• Minimum 2–3 years of experience in marketplace/e-commerce

• Hands-on experience managing TikTok Shop and Shopee

• Understanding of marketplace ecosystem and commercial mechanics

• Knowledge of campaigns, vouchers, promos, flash sales, affiliates, and marketplace tools

• Experience with data analysis and reporting

• Understanding of basic commercial metrics such as GMV, conversion rate, AOV, traffic, CTR, ROAS

• Comfortable working with dynamic revenue targets and deadlines

• Detail-oriented with strong problem-solving abilities

• Able to coordinate with various teams: Sales, Marketing, CS, Live, Warehouse, and Finance