Senior Visual Merchandiser (Luxury Bag & Shoe Brand)

Client Overview:

Our client is an established luxury fashion and lifestyle retail operator in Indonesia, specializing in premium leather goods, designer footwear, fashion accessories, and selected ready-to-wear collections. The company operates a network of boutiques within prestigious shopping destinations, delivering premium retail experiences through sophisticated store environments, exclusive product offerings, and exceptional customer service.

With a strong presence in Indonesia's luxury retail market, the organization emphasizes global brand standards, visual storytelling, boutique presentation excellence, and consistent customer experiences across its retail network.

As part of its continued development, the company is strengthening its Visual Merchandising capabilities to ensure consistent luxury brand representation, enhance boutique aesthetics, and support commercial performance across multiple retail locations.

Product offerings include:

• Luxury leather goods: handbags, wallets, travel goods under Bally & Longchamp. 

• Luxury accessories: small leather goods, belts, small items, etc. 

• Some ready-to-wear or apparel and shoes in selected stores.

Basic Information:

• Location: Jakarta (covering boutique network across Jakarta)

• Industry: Retail – Luxury Fashion & Accessories

• Business Line: Multi-Brand Luxury Retail & Lifestyle Ecosystem (representing Longchamp and Bally)

• Function: Visual Merchandising, Store Styling & Space Planning

• Level: Senior Specialist

• Department: Marketing - Retail Operations

• Reporting Line: Head of Retail

• Working Arrangement: On-site (with regular boutique visits across Jakarta)

• Working Hours: 5 days per week (flexible working schedule, including early mornings, evenings, or weekends for window installations and store setups)

• Benefits: Basic Salary, BPJS, THR, etc.
  

Job Role:

Our client is seeking a highly skilled Senior Visual Merchandiser to maintain and elevate visual brand standards, window displays, and in-store presentation across their luxury boutique network. In this role, you will act as the guardian of global brand image guidelines, translating regional VM direction into flawless boutique execution across key retail locations in Jakarta. 

You will balance artistic vision with business acumen, adapting display plans based on store layouts, local inventory levels, and sales trends. Managing the VM lifecycle end-to-end, you will oversee seasonal window setups, collaborate with external display vendors, manage VM tool budgets, and train store teams to uphold daily luxury presentation standards. 

Key Responsibilities:

• VM Strategy Implementation & Guideline Execution:

• Vendor Management & Project Execution:

• Store Communication & Training:

• Cross-Functional Collaboration:
  

Candidate Requirements:

• Education: Minimum Bachelor's Degree in Architecture, Interior Design, Fashion Design, Visual Communication Design (DKV), Marketing, or a related major.

• Experience: Minimum 3-5 years of visual merchandising, window installation, and store styling experience within a luxury goods or high-end fashion retailer, particularly bags or shoes.

• Technical & Analytical Skills:

  • Deep knowledge of visual presentation techniques, lighting, spatial planning, and prop fabrication.

  • Strong proficiency in design software such as Adobe Photoshop & Illustrator (or AutoCAD/SketchUp).

  • Proficiency in Microsoft Office (Word, PowerPoint, Excel) mandatory.

• Professional & Personal Skills: Excellent project management, multi-tasking abilities, vendor negotiation, and polished interpersonal communication.

• Language Skills: Fluent in written and spoken English for interpreting global VM guidelines and presenting visual plans.

• Operational Readiness: Ability and willingness to conduct store installations and window changes outside standard boutique hours (early mornings, evenings, or weekends).