Senior Marketing Manager

About the Role

As the Senior Marketing Manager, you will lead the end-to-end marketing strategy for one of Dreame's fastest-growing product categories in Indonesia. You will be responsible for building brand awareness, accelerating market share, and driving business growth through integrated marketing initiatives across online and offline channels. This role works closely with regional and local teams to shape the future of the category.

Key Responsibilities

• Develop and execute the annual marketing strategy to drive category growth and strengthen Dreame's market position.

• Lead product marketing strategies, including new product launches, campaign planning, and consumer communication.

• Build and maintain a strong premium brand image through integrated marketing campaigns across digital, social media, KOL, PR, retail activation, and partnerships.

• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities and optimize marketing strategies.

• Manage the marketing budget and maximize ROI across all marketing investments.

• Collaborate closely with Product, Sales, E-commerce, Operations, and Regional Marketing teams to ensure business alignment.

• Monitor campaign performance using data and insights to continuously improve marketing effectiveness.

• Lead, coach, and develop a high-performing marketing team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum 8 years of marketing experience, including at least 3 years in a leadership role.

• Experience in Consumer Electronics, Home Appliances, Air Treatment, or related industries is highly preferred.

• Proven experience in brand building, product marketing, and go-to-market strategy.

• Strong knowledge of digital marketing, KOL/influencer marketing, and integrated marketing communications (IMC).

• Strong analytical, strategic thinking, and commercial acumen.

• Excellent stakeholder management, communication, and presentation skills.

• Professional proficiency in English; Mandarin is a plus.