Senior Brand Marketing Manager

Build the Brand. Drive Growth. Make an Impact.

About Dreame Technology

Dreame Technology is a global consumer technology brand delivering innovative smart home solutions to consumers worldwide.

As we continue to expand in Indonesia, we are looking for a strategic and results-driven Marketing Manager to strengthen our brand presence, lead impactful marketing initiatives, and accelerate business growth in this dynamic market.

This role offers the opportunity to shape local marketing strategies, lead integrated campaigns, and work closely with cross-functional and regional teams to turn marketing initiatives into measurable business results.

What You'll Do

1. Marketing Strategy & Business Growth

• Develop and execute Indonesia's marketing strategy in alignment with business objectives and regional brand direction.

• Identify market opportunities, consumer trends, and competitive insights to drive brand awareness, category growth, and market share.

• Translate business priorities into actionable marketing plans with clear objectives, timelines, and performance indicators.

2. Brand & Product Marketing

• Strengthen brand positioning and consumer engagement through compelling brand messaging and differentiated marketing initiatives.

• Lead product launches and go-to-market strategies, translating product features into relevant consumer benefits.

• Ensure consistent brand communication and execution across digital platforms, retail channels, and offline consumer touchpoints.

3. Integrated Marketing Campaigns

• Plan and lead integrated ATL and BTL campaigns across digital advertising, KOL/influencer marketing, PR, OOH, retail activations, offline events, and brand partnerships.

• Develop marketing initiatives that increase consumer awareness, consideration, engagement, and purchase intent.

• Manage campaign execution from planning and coordination to performance evaluation and post-campaign analysis.

4. Budget, Performance & Commercial Impact

• Manage marketing budgets, campaign KPIs, and ROI to maximize marketing effectiveness and resource efficiency.

• Analyze campaign performance, consumer insights, and market data to identify opportunities for continuous improvement.

• Collaborate with Sales and E-commerce teams to align marketing activities with commercial priorities, product launches, and sales growth.

5. Team Leadership & Cross-functional Collaboration

• Lead, coach, and develop the marketing team to deliver high-quality campaigns and achieve business objectives.

• Work closely with Sales, E-commerce, Product, Retail Operations, and regional stakeholders to ensure effective marketing execution.

• Manage external agencies, media partners, and other marketing vendors to deliver projects on time and within budget.

What We're Looking For

• Bachelor's degree in Marketing, Business, or a related field.

• Ideally 6–8 years of relevant marketing experience, including at least 2 years in a team leadership or management role.

• Proven experience in brand marketing, integrated campaigns, product launches, and go-to-market execution.

• Experience in consumer electronics, home appliances, FMCG, consumer technology, or consumer lifestyle brands is highly preferred.

• Strong understanding of both brand marketing and digital marketing, with the ability to connect marketing activities to business outcomes.

• Solid analytical skills, commercial awareness, and experience managing marketing budgets and campaign performance.

• Strong project management, communication, stakeholder management, and team leadership skills.

• Professional proficiency in English; Mandarin is an advantage.

Why Join Dreame?

• Build a Growing Brand: Help expand a global consumer technology brand in Indonesia.

• Drive Real Business Impact: Connect creative marketing initiatives with measurable brand and commercial growth.

• Take Ownership: Lead diverse marketing campaigns, product launches, and market development initiatives.

• Collaborate Across Markets: Work with local and regional teams in a fast-growing, international environment.

Ready to Make an Impact?

If you are a marketing professional who combines strategic thinking, creative execution, and commercial awareness, we'd love to hear from you.

Apply now and help drive Dreame's growth in Indonesia.