Senior Brand Manager - FMCG

Currently seeking an experienced commercial and marketing leader to drive brand growth, revenue performance, and profitability across digital channels. This role carries full ownership of brand P&L and requires a strategic leader who can integrate brand building, e-commerce excellence, performance marketing, and team leadership to achieve ambitious growth targets.

Client Details

The client operates in the FMCG industry.

Description

• Own and deliver the brand's revenue, profit, and growth targets.
• Develop and execute end-to-end brand strategies across e-commerce, digital marketing, customer acquisition, and retention channels.
• Drive business performance by analyzing sales, profitability, customer behavior, and market trends.
• Lead brand planning, campaign execution, promotional strategies, and product growth initiatives.
• Monitor and optimize key commercial metrics including traffic, conversion, average order value, customer acquisition, and retention.
• Ensure effective allocation of marketing investments to maximize ROI and profitability.
• Lead, coach, and manage multiple functional teams, including Brand Operations, Creative Content, Performance Marketing, and KOL/Affiliate Marketing.
• Identify growth opportunities through new product launches, channel expansion, and market insights.
• Conduct regular performance reviews, competitor analysis, and consumer research to refine business strategies.
• Partner closely with senior leadership to develop annual business plans and long-term growth strategies.

Profile

• Bachelor's degree in Marketing, Business, Management, or related field.
• Minimum 3 years of experience at Manager or Senior Manager level.
• Proven ownership of brand or category P&L, with accountability for revenue and profitability performance.
• Strong experience managing consumer brands within FMCG, beauty, skincare, health, wellness, or related categories.
• Deep understanding of e-commerce ecosystems, including marketplace management, content marketing, performance advertising, and affiliate/KOL strategies.
• Demonstrated experience leading multiple teams or managers across different functions within brand or marketing organizations.
• Strong commercial acumen with the ability to translate business data into actionable growth strategies.
• Excellent leadership, stakeholder management, and decision-making capabilities.
• Comfortable working in a fast-paced, entrepreneurial, and performance-driven environment.

Job Offer

Exciting career path and competitive package.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Cheren Filus on +62 21 2958 8838.