Sales & Business Development Manager – Consumer Electronics / Telecommunication

Client Overview

Our client is an established Indonesian consumer electronics manufacturer and distributor with a diversified portfolio spanning consumer electronics, computing devices, telecommunications equipment, networking products, and electronic accessories.

The company offers a broad range of products, including smartphones, laptops, tablets, PCs, monitors, routers, Customer Premises Equipment (CPE), Mobile Wi-Fi (MiFi), power banks, TWS earbuds, smartwatches, and IoT devices. Its products are distributed through Modern Trade (MT), General Trade (GT), telecommunications operators, System Integrators (SI), distributors, dealers, and corporate customers across Indonesia.

As part of its continued commercial expansion, the company is strengthening its Sales and Business Development functions to accelerate revenue growth, expand nationwide distribution coverage, establish strategic telecommunications partnerships, and increase market penetration across its consumer electronics and ICT hardware portfolios.

Job Role

We are seeking experienced Sales and Business Development professionals for two managerial opportunities within the Consumer Electronics and Telecommunications sectors:

1. Sales Manager – Consumer Electronics Accessories

2. Business Development Manager – Telecommunication Products

The Sales Manager – Consumer Electronics Accessories will focus on expanding nationwide dealer and distributor networks, strengthening Modern Trade and General Trade channels, and driving sales performance across products such as power banks, TWS earbuds, smartwatches, wearables, and IoT devices. This position reports directly to the VP Sales and requires strong retail channel management experience and a proven track record in dealer acquisition.

The Business Development Manager – Telecommunication Products will focus on developing B2B commercial partnerships with telecommunications operators, System Integrators, distributors, and corporate customers. The role involves independently managing strategic accounts, commercial negotiations, channel development, and sales targets for telecommunications and ICT hardware products, including routers, CPE, MiFi, smartphones, laptops, tablets, and computing devices. This is an individual contributor position reporting directly to the CEO.

Both opportunities require commercially driven professionals with established industry networks, strong negotiation capabilities, and demonstrated success in expanding distribution channels, acquiring new customers, and delivering measurable sales growth.

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and execute commercial sales strategies to achieve revenue, distribution, and market expansion targets.

• Identify new business opportunities across Consumer Electronics, Telecommunications, ICT Hardware, and related product categories.

• Take ownership of assigned sales targets, revenue growth, gross profit margins, and channel performance.

• Develop sales pipelines, account acquisition strategies, and commercial action plans to support sustainable business growth.

• Monitor market demand, competitive positioning, and customer purchasing behavior to identify opportunities for expansion.

2. Dealer, Distributor & Channel Development

• Identify, acquire, and develop new dealers, distributors, retailers, and strategic channel partners across Indonesia.

• Strengthen sales coverage through Modern Trade (MT), General Trade (GT), and B2B distribution channels.

• Build and maintain productive relationships with electronics dealers, regional wholesalers, distributors, and commercial customers.

• Drive dealer activation, account productivity, and channel sales performance.

• For the Consumer Electronics Accessories portfolio, target at least 20 new active dealers per month.

3. Strategic Business Development & Partnerships

• Develop and manage strategic partnerships with telecommunications operators, System Integrators, distributors, and corporate customers.

• Identify commercial opportunities involving telecommunications devices, networking equipment, computing products, and electronic accessories.

• Lead business discussions, pricing negotiations, commercial proposals, and contract finalization.

• Explore partnerships involving Router/CPE bundling programs, corporate procurement, government tenders, and telecommunications distribution programs.

• Maintain long-term customer relationships to increase account penetration, retention, and recurring revenue.

4. Product Portfolio & Market Development

• Drive commercial performance across relevant product portfolios, including:

  • Consumer Electronics Accessories: Power Banks, TWS Earbuds, Smartwatches, Wearables, and IoT Devices.

  • Telecommunications Products: 4G/5G Smartphones, LTE Routers, CPE, MiFi, and Networking Devices.

  • Computing & ICT Hardware: Laptops, Tablets, PCs, Monitors, and related accessories.

• Identify market opportunities based on customer demand, competitor activities, pricing trends, and channel requirements.

• Coordinate with internal product and commercial teams to improve product positioning and channel competitiveness.

• Develop upselling and cross-selling opportunities to maximize revenue and product profitability.

5. Key Account & Customer Relationship Management

• Manage relationships with existing dealers, distributors, telecommunications operators, and strategic business partners.

• Conduct regular customer visits, business reviews, and commercial performance discussions.

• Address customer concerns related to product availability, pricing, promotional activities, and commercial requirements.

• Negotiate mutually beneficial commercial terms while protecting revenue and gross profit margins.

• Identify opportunities to strengthen customer retention and expand existing account contributions.

6. Sales Performance, Forecasting & Inventory Management

• Monitor sales performance, including sell-in, sell-out, revenue achievement, dealer productivity, and gross profit margins.

• Prepare sales forecasts based on historical performance, market demand, customer commitments, and channel opportunities.

• Coordinate with supply chain and inventory teams to ensure product availability and efficient stock allocation.

• Monitor inventory movement, aging stock, and product turnover to minimize commercial risks.

• Develop corrective action plans for underperforming channels, accounts, and product categories.

7. Market Intelligence & Competitive Analysis

• Monitor competitor products, pricing strategies, distribution activities, and market developments.

• Identify emerging trends within Consumer Electronics Accessories, Telecommunications Devices, and ICT Hardware.

• Evaluate market opportunities and recommend commercial strategies to improve competitiveness.

• Provide market feedback to support product development, pricing decisions, and go-to-market strategies.

8. Sales Reporting & Stakeholder Coordination

• Prepare regular sales reports covering revenue achievement, sales pipelines, channel performance, inventory movement, and business development progress.

• Analyze sales performance using Microsoft Excel, CRM systems, and commercial reporting dashboards.

• Present commercial insights, market opportunities, and action plans to senior management.

• Collaborate with product management, marketing, procurement, supply chain, and finance teams to support commercial execution.

• Maintain accurate sales forecasts, account information, and commercial documentation.

Candidate Requirements

Education

• Minimum Bachelor's Degree (S1) in Business Administration, Management, Marketing, Telecommunications, Information Technology, or a related discipline.

Professional Experience

Candidates should meet the experience requirements relevant to at least one of the following positions:

Sales Manager – Consumer Electronics Accessories

• Minimum 6 years of professional experience in Sales, Business Development, or Channel Management within Consumer Electronics or IT Hardware.

• Minimum 3 years of experience in a managerial position.

• Proven experience selling Consumer Electronics Accessories, particularly Power Banks, TWS Earbuds, Smartwatches, Wearables, IoT Devices, or related products.

• Strong experience managing Modern Trade (MT) and General Trade (GT) channels, including dealers, distributors, retail chains, and regional wholesalers.

• Demonstrated success in dealer acquisition, distribution expansion, sales target achievement, and channel development.

Business Development Manager – Telecommunication Products

• Minimum 8 years of professional experience in B2B Sales, Business Development, or Account Management.

• Minimum 5 years of direct experience selling Telecommunications Products or related ICT Hardware through telecommunications operators, System Integrators, distributors, or dealers.

• Proven experience developing B2B partnerships, managing strategic accounts, conducting commercial negotiations, and finalizing business agreements.

• Demonstrated ability to independently manage individual sales targets, commercial pipelines, revenue growth, gross profit margins, and customer retention.

• Hands-on experience in telecommunications operator partnerships, Router/CPE bundling programs, corporate or government tenders, and channel sales development.

Product & Industry Expertise

Candidates must demonstrate strong commercial knowledge and hands-on sales experience in at least one of the following product categories:

• Consumer Electronics Accessories: Power Banks, TWS Earbuds, Smartwatches, Wearables, IoT Devices, and related accessories.

• Telecommunications & Networking Devices: Smartphones, 4G/5G Devices, LTE Routers, CPE, MiFi, and Networking Equipment.

• Computing & ICT Hardware: Laptops, Tablets, PCs, Monitors, and related commercial hardware products.

Experience managing relevant distribution channels and existing industry relationships is essential.

Channel Management & Business Development

• Strong understanding of Modern Trade, General Trade, B2B distribution, or telecommunications operator channels, depending on the position.

• Established professional network among electronics dealers, distributors, telecommunications operators, System Integrators, or corporate customers.

• Proven ability to identify prospects, acquire new customers, negotiate commercial agreements, and develop sustainable business partnerships.

• Strong understanding of sales pipelines, account management, channel expansion, and revenue generation.

• Experience managing sales targets, gross profit margins, pricing negotiations, and commercial performance.

Sales Analytics & Commercial Management

• Proficient in Microsoft Excel, including PivotTables, sales analysis, forecasting, and inventory monitoring.

• Familiarity with CRM systems, sales dashboards, and commercial performance reporting.

• Ability to analyze sell-in/sell-out performance, sales trends, inventory turnover, and channel productivity.

• Strong understanding of demand forecasting, stock availability, and sales planning.

• Capable of preparing structured commercial reports and presenting actionable recommendations to management.

Leadership & Professional Competencies

• Strong hunter mentality with a proactive approach to business development and customer acquisition.

• Excellent negotiation, relationship management, and commercial communication skills.

• Strong analytical thinking, problem-solving capabilities, and business acumen.

• Results-oriented with a demonstrated ability to achieve ambitious revenue and business expansion targets.

• Able to work independently, manage multiple stakeholders, and coordinate effectively with cross-functional teams.

• Comfortable operating in a fast-paced, competitive, and target-driven business environment.

Language

• Professional working proficiency in English, both spoken and written, is mandatory for business communication, commercial negotiations, presentations, stakeholder coordination, and management reporting.

Practical Information

• Location: North Jakarta, Indonesia

• Industry: Consumer Electronics Manufacturing & Distribution

• Business Focus: Consumer Electronics Accessories, Telecommunications Products & ICT Hardware

• Available Positions: Sales Manager – Consumer Electronics Accessories / Business Development Manager – Telecommunication Products

• Level: Manager (Mid-level to Senior-level)

• Reporting Line: VP Sales (Sales Manager) / CEO (Business Development Manager)

• Employment Term: Contract (with potential for permanent employment)

• Working Arrangement: On Site / Work From Office (WFO)

• Working Hours: Monday–Friday, 09:00–17:30; Saturday, 09:00–12:00

• Benefits: Basic Salary, BPJS Kesehatan, BPJS Ketenagakerjaan, THR, Sales Commission, Performance Bonus, and other applicable benefits.