Performance Marketing Specialist

Writing

Performance Marketing Specialist Requirements

Qualifications

• Minimum Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.

• Minimum 1–2 years of experience in digital marketing or performance marketing.

• Proficient in managing digital advertising campaigns through Meta Ads (Facebook & Instagram Ads) and Google Ads.

• Strong analytical skills with the ability to evaluate data and optimize advertising performance based on KPIs.

• Good understanding of digital marketing metrics, including ROAS, ROI, CPA, CPC, CTR, CPM, and conversion rate.

• Ability to conduct audience research, identify target markets, and develop effective digital marketing strategies.

• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel is an advantage.

• Ability to prepare regular advertising performance reports and provide data-driven recommendations.

• Strong analytical thinking, creativity, communication skills, and a results-oriented mindset.

• Ability to work independently and collaboratively within a team.

• Up to date with the latest digital marketing trends and advertising strategies.