Meta Ads Specialist

Job Requirements:

• Having minimum 1-year experience in related field.

• Experience with A/B and multivariate experiments.

• Experience in setting up and optimizing META Ads campaigns.

• Prior experience with using website analytics tools and generating marketing reports.

• Exceptional research and analytical skills.

• Can work in a team and able to communicate well.

Job Descriptions:

• Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns for lead generation, engagement, and conversion.

• Conduct A/B testing across creatives, audiences, and placements to maximize ROI.

• Monitor campaign performance and analyze CTR, CPM, CPC, CPA, and ROAS for continuous improvement.

• Develop targeting strategies based on audience segmentation, behavioral data, and funnel stages.

• Collaborate with creative teams on ad visuals and copy aligned with campaign objectives and brand identity.

• Manage campaign budgets and ensure efficient allocation of ad spend.

• Track and report performance using Meta Ads Manager and analytics tools.

• Research competitor activities, market trends, and algorithm updates.