Marketing Communications Manager

About the role

Marketing Manager is responsible for leading and managing the Marcomm team from Digital Marketing, ATL/BTL, and is heavily involved in Marketing Strategy (360 Marketing Activities).

Key responsibilities

• Lead, coach, and manage the Marketing Communication team, including Creative Design, Digital Marketing, ATL/BTL, and Marketing Strategy functions, to ensure high performance and cohesive execution

• Develop and oversee the overall 360 communication strategy and monthly activity plans, aligned with brand and sales objectives

• Plan, allocate, and monitor the marketing communication budget to ensure efficient spend and optimal marketing ROI

• Lead agency pitching, selection, and performance evaluation for creative, media, and production partners

• Build and safeguard brand equity through consistent messaging, PR, and ATL/BTL activities

• Provide creative direction and feedback to ensure campaigns are visually appealing and effectively convey messages

• Execute strategic PR campaigns and cultivate strong media relationships

• Oversee digital marketing and SEO/SEM initiatives, and report on social media performance, marketing ROI, and overall department KPIs

• Partner with Sales, the Growth Team, and other departments to align communication initiatives with overall business goals

About you

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field

• Minimum experience at Manager level in marketing communication, brand management, or advertising

• Advanced PowerPoint skills; strong command of Excel for budget planning and performance tracking

• Proven track record of developing and executing successful integrated (360) marketing communication strategies across ATL/BTL and digital channels

• Strong understanding of PR principles, brand management, creative processes, and agency management

• Experience leading agency pitching processes and managing external vendor relationships

• Demonstrated ability to lead, motivate, and develop a multi-disciplinary team (creative design, digital marketing, PR/BTL, marketing strategy)

• Solid experience in budget planning, tracking, and cost control

• Strategic thinker with strong analytical, KPI reporting, and marketing ROI capabilities

• Proficiency with marketing automation platforms, digital ads, and analytics tools (e.g., Google Analytics, SEO/SEM, social media analytics)