Trade Marketing Manager (Modern Trade)

About OPELLA

Opella is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as: Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.  We are also proud to be the 1st major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands

Our Team:

You will be part of the ASEA Trade Marketing & Revenue Growth Management team, reporting directly to the Trade Marketing Lead for Indonesia.

Our mission is to accelerate sustainable market growth by unlocking channel opportunities, enhancing in-store execution, and maximizing revenue across our brand portfolio. We do this by shaping winning commercial strategies, driving excellence in pricing, promotions, and trade investments, and enabling seamless collaboration across markets and functions. Together, we aim to outperform competition and embed a culture of performance, precision, and ROI focus in everything we do.

About the Role

As the Trade Marketing Manager for Modern Trade, you will be the key orchestrator of trade strategy and execution across all commercial channels. You will work hand-in-hand with Sales, Brand, RGM, and Finance teams to ensure that brand strategies are translated into impactful, channel specific plans that drive visibility, conversion, and commercial performance.

This role demands a strong ability to collaborate cross-functionally, optimize trade investments, and ensure flawless execution in the field. You will be responsible for aligning promotional planning, in-store activation, and investment decisions with both brand priorities and channel realities, making this position central to Opella’s commercial success in the country.

Key Responsibilities

1. Drive Modern Trade Channel Growth & Financial Delivery

• Deliver volume, gross/net sales, gross margin, and BOI targets across sales channels.

• Optimize trade spend and product mix to improve P&L profitability.

• Monitor performance and adjust strategies to meet commercial targets.

• Lead trade marketing input into monthly forecasts (IBP) and annual brand plans.

2. Lead End-to-End Trade Planning & Execution

• Translate brand and category strategies into actionable trade plans by channel and customer.

• Build and manage the annual trade activation calendar aligned with brand priorities and seasonality.

• Develop impactful promotions, visibility programs, and in-store mechanics to win at the point of purchase.

• Partner with RGM to design promo strategies and channel mix that maximize ROI.

3. Champion Cross-Functional Collaboration

• Work closely with Sales teams to ensure trade plans are executed effectively across all commercial channels.

• Align continuously with the Brand team to bring brand strategies to life at the point of sale, ensuring consistency and impact.

• Collaborate with Finance and RGM to evaluate ROI and optimize promotional investments.

• Act as the central connector between strategy and execution, ensuring seamless coordination across functions.

• Liaise with the Brand & Innovation Marketing & sales team to deploy all necessary POSM in the channels and develop and roll-out any other Trade assets.

• Drive the execution and roll out of the Perfect Store Account Program across the channels.

• Track and monitor investment vs Budget.

4. Channel Development

• Champion trade growth plans for modern trade.

• Evaluate and assess effectiveness and ROI for all Trade Marketing tactics and/or assets with the support of the RGM & Performance Analytics.

• Drive outlet coverage, executional excellence, and shopper conversion within focus channels.

• Ensure consistent execution of tailored channel programs with field sales and account teams.

5. Trade Investment Monitoring & Optimization

• Evaluate ROI and performance of trade activities with support from RGM and analytics teams.

• Conduct post-activation reviews and integrate insights into future planning.

• Propose innovative trade tactics that challenge the status quo and support commercial priorities.

About you

Qualifications & Experience

• 3-5 years of experience in Trade Marketing, Sales, Commercial Strategy, or RGM in FMCG or Consumer Healthcare.

• Proven track record in MT channel development, in-store execution, and trade investment optimization.

• Experience in a matrix organization preferred.

• Strong project management & analytical thinking

• Strong financial acumen and ability to translate insights into trade programs.

• Experience working cross-functionally to influence outcomes and drive execution.

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations.

Skills & Attributes

• Strategic thinker with a challenger mindset and strong problem-solving capabilities.

• Highly collaborative and effective communicator across functions and levels.

• Comfortable with ambiguity and fast-paced environments; adaptable and resourceful.

• Proficiency in English is essential for this role.