HORECA Regional Sales Manager - East

About us
PT. Lautan Natural Krimerindo is a Food and Beverage Ingredients Partner, member of PT. Lautan Luas Tbk., designed for forward-thinking talents. We offer a platform to lead innovation, promote healthy living, advance sustainability, and deliver unmatched customer experiences. Join us to build a career that impacts the world.

Key responsibilities

• Lead the regional sales team to achieve sales targets and increase market share.

• Develop and implement marketing strategies aligned with regional market needs.

• Identify new business opportunities and expand the client network.

• Ensure effective execution of regional promotional programs and marketing campaigns.

• Collaborate with head office and support teams, including Customer Service and Logistics, to optimize sales and distribution.

• Monitor regional sales and marketing performance and provide constructive feedback.

• Conduct market and competitor analysis to strengthen the company's position in the regional HoReCa market.

• Participate in exhibitions and other marketing activities to acquire domestic customers and achieve sales targets.

What we're looking for

• Bachelor's degree in Digital Business, Business Management, Chemical Engineering, Food Technology or a related field.

• Minimum 5–7 years of experience in B2B Sales and Marketing, particularly in the HoReCa segment.

• Proven experience in leading regional sales and marketing teams.

• Strong knowledge of regional sales strategy, territory mapping, distributor development, and channel management.

• Proficient in sales forecasting, target setting, pipeline monitoring, pricing strategies, and margin control.

• Skilled in sales performance analysis, competitor analysis, promotional activities, and customer relationship management.

• Experienced in regional sales and marketing budget management and performance reporting.