Horeca Marketing Supervisor

About us

PT. Lautan Natural Krimerindo is a Food and Beverage Ingredients Partner, member of PT. Lautan Luas Tbk., designed for forward-thinking talents. We offer a platform to lead innovation, promote healthy living, advance sustainability, and deliver unmatched customer experiences. Join us to build a career that impacts the world.

Key responsibilities

• Translate Horeca marketing strategy into operational work plans.

• Manage and coordinate Horeca marketing programs (events, promotions, branding, activations) to drive sales impact.

• Optimize digital marketing channels (social media, email, website) to build brand awareness.

• Coordinate with the Horeca Sales team on promotional materials and field activation needs.

• Collaborate with Sales to develop market-driven strategies that improve conversion and campaign effectiveness.

• Ensure the quality and availability of marketing materials (POSM, catalogs, digital content, merchandise).

• Execute Horeca events (exhibitions, product demos, workshops, community events) to boost customer engagement.

• Analyze market insights, industry trends, and competitor activities to refine strategies.

• Prepare periodic marketing performance reports for management decision-making.

• Propose program improvements and innovations to sustain brand competitiveness and growth.

What we're looking for

• Bachelor’s degree in Business Management, Digital Business, Communication Science, Media and Communication Management, or a related field.

• Minimum 3-5 years of experience in B2B marketing, preferably in Horeca or FMCG.

• Good understanding of Horeca business characteristics, decision-makers, and industry trends.

• Proficient in translating marketing strategy into operational programs, including campaign planning, execution, and evaluation.

• Knowledgeable in trade marketing, brand guidelines, event management, and digital marketing (social media, content, online engagement).

• Strong analytical, reporting, and communication skills, with the ability to monitor marketing KPIs and ROI.