HORECA Sales Supervisor

About us

PT. Lautan Natural Krimerindo is a Food and Beverage Ingredients Partner, member of PT. Lautan Luas Tbk., designed for forward-thinking talents. We offer a platform to lead innovation, promote healthy living, advance sustainability, and deliver unmatched customer experiences. Join us to build a career that impacts the world.

Key Responsibilities

• Manage and develop HORECA sales within the assigned territory.

• Build relationships with new and existing customers to increase sales.

• Achieve sales targets in accordance with established business plans.

• Conduct regular customer visits to maintain relationships and ensure customer satisfaction.

• Identify new market opportunities to drive sales growth.

• Deliver product presentations and prepare sales proposals for prospective clients.

• Collaborate with the Marketing team to execute promotional campaigns.

• Monitor competitor activities and market trends to support sales strategies.

• Prepare regular sales activity and market development reports for management.

What We're Looking For

• Bachelor’s degree in Digital Business, Business Management, Chemical Engineering, or a related field.

• Minimum 3–5 years of experience in B2B sales, preferably within the HORECA segment.

• Proven experience in managing sales territories and achieving measurable sales targets.

• Good understanding of HORECA sales processes, product specifications, benefits, applications, and competitive advantages.

• Strong skills in outlet visit planning, customer acquisition, prospecting, and sales conversion.

• Ability to identify market potential, segment outlets, and develop new business opportunities within the assigned territory.

• Proficient in handling initial customer complaints, preparing sales reports, and maintaining accurate customer records.

• Familiarity with sales reporting systems and daily sales activity monitoring.

• Strong communication, negotiation, relationship management, and problem-solving skills.