General Manager of Marketing

About the role

This role involves developing and implementing short-, medium-, and long-term marketing and business development strategies for biogas, BioCNG, biomethane, renewable energy, and waste-to-energy projects. You will identify and develop new market opportunities, conduct market research and competitor analysis, and establish annual sales and revenue targets aligned with company objectives.

Key responsibilities

• Develop and implement short-, medium-, and long-term marketing and business development strategies

• Establish annual sales, revenue, and project acquisition targets in alignment with company objectives

• Identify and develop new market opportunities in biogas, BioCNG, biomethane, renewable energy, waste-to-energy, POME, organic waste, industrial wastewater, and landfill gas

• Conduct market research, competitor analysis, technology assessment, and industry trend analysis

• Identify, develop, and secure potential biogas, BioCNG, and renewable energy projects

• Build and continuously manage the company's sales and project pipeline

• Establish relationships with potential customers, investors, project developers, industrial companies, plantation companies, and strategic partners

• Lead the business development process from initial contact through opportunity identification, customer engagement, pre-qualification, tender participation, proposal submission, commercial negotiation, and contract award

• Develop and maintain strong, long-term relationships with key customers and strategic accounts

• Represent the company in meetings, presentations, negotiations, and commercial discussions with customers

• Lead the preparation of commercial proposals and project bids

• Develop pricing strategies in coordination with Management and Finance

• Lead commercial negotiations concerning price, payment terms, scope, and contractual conditions

• Develop strategic partnerships with technology providers, EPC contractors, project developers, and other relevant stakeholders

• Lead and manage the Marketing and Business Development team

About you

• Ability to understand customer technical, operational, financial, and business requirements

• Ability to evaluate project opportunities based on technical feasibility, commercial feasibility, project value, customer requirements, competition, project risks, and expected profitability

• Ability to coordinate with Engineering, Project, Procurement, Finance, Legal, and other departments in preparing project proposals and bids

• Ability to identify and mitigate commercial risks prior to contract signing

• Experience in developing business relationships with palm oil companies, plantation companies, industrial companies, waste management companies, energy companies, investors, project developers, EPC companies, technology providers, strategic business partners, government stakeholders, and financial institutions

• Experience in exploring and developing new business models including EPC projects, engineering and design services, technology licensing, BOO/BOOT projects, O&M services, biogas/BioCNG supply, and energy-as-a-service