Product Marketing Manager

Job Description

Job Description

• Ensure alignment of marketing strategies across events, education, and enterprise segments for all brands.
• Plan and execute all events for enterprise and education segments.
• Build and maintain strong relationships with key accounts and decision-makers.
• Support the Sales team in acquiring new customers and generating new project leads across all segments.
• Develop and strengthen ecosystems involving schools, educational institutions, and communities.
• Proactively identify and manage new project leads.
• Build a high-quality and sustainable project pipeline.
• Design and implement programs that support sales targets.
• Manage sell-in and sell-out activities.
• Continuously monitor program performance and sales results.
• Plan and execute Principal activities, including program updates, incentive programs, and activity support.
• Manage the portal to support B2B2C sales.
• Provide real-time information on products, pricing, promotions, and stock availability.
• Facilitate partners and channels in conducting transactions and serving end customers.

Job Requirements

Job Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in Product Marketing, Brand Marketing, Trade Marketing, or a related field, preferably in the technology, education, or consumer electronics industry.
• Strong understanding of product marketing strategies, go-to-market (GTM) planning, and product lifecycle management.
• Proven experience in developing and executing marketing programs that drive sales and business growth.
• Strong understanding of B2B, B2C, and B2B2C business models and customer journeys.
• Experience managing events, campaigns, and marketing programs for enterprise, education, and/or institutional segments.
• Proven ability to identify market opportunities, generate new leads, and build a sustainable sales pipeline.
• Strong analytical skills with the ability to translate market insights and sales data into actionable marketing strategies.
• Excellent stakeholder management and relationship-building skills, with the ability to engage key accounts, decision-makers, partners, and channel networks.
• Experience working closely with Sales, Business Development, Product, and other cross-functional teams.
• Strong project management skills with the ability to manage multiple initiatives and priorities simultaneously.
• Excellent communication, presentation, and negotiation skills.
• Strong problem-solving and strategic thinking abilities.
• Proficiency in Microsoft Office or Google Workspace; experience with CRM, marketing, or sales platforms is a plus.
• Fluent in English, both written and spoken.