General Manager – Commercial & Marketing

• Own and be accountable for national revenue, profitability, and sustainable business growth across all commercial and marketing functions.
• Lead, oversee, and evaluate the performance of all Division Heads under the Commercial & Marketing function, ensuring alignment with business objectives and performance targets.
• Set overall commercial and marketing direction, ensuring alignment between brand strategy, channel strategy, digital growth, omnichannel, and sales execution.
• Govern the end-to-end business funnel from Brand Guidance → Branding → Traffic & Acquisition → Channel Execution → Conversion → Retention, ensuring each function contributes to measurable business results.
• Establish and review key performance indicators covering revenue, profitability, channel performance, sell-in, sell-through, sell-out, CAC, ROAS, LTV, conversion, retention, and marketing ROI.
• Conduct regular business and performance reviews with each Head, identify performance gaps, and ensure timely corrective actions and improvement plans.
• Oversee national channel development and expansion across GT, MT, Key Accounts, Superstores, Retail, Experience Stores, E-Commerce, Marketplace, Website, and other strategic channels.
• Ensure effective allocation and utilization of commercial and marketing budgets, with clear accountability for ROI and business impact.
• Drive strategic alignment between Brand Principle / Holding, Distributor, Commercial, Marketing, Digital, Retail, and other relevant functions.
• Lead major strategic decisions related to business growth, market expansion, key partnerships, customer acquisition, and commercial transformation.
• Act as the primary strategic escalation and decision-making point for Commercial & Marketing matters before escalation to the Managing Director.
• Build a strong, scalable, accountable, and performance-driven leadership team, including coaching and developing the Heads under the function.
• Provide regular business performance updates, strategic recommendations, key risks, and growth opportunities to the Managing Director.
• Lead strategic initiatives, transformation programs, and special/ad hoc projects assigned by the Managing Director to support company objectives.

Kualifikasi

• Bachelor’s degree in Business, Management, Marketing, Finance, or related field; Master’s degree is an advantage.
• Minimum 10 years of experience in Commercial, Sales, Marketing, Business Development, or General Management.
• Minimum 3–5 years in a senior leadership role, managing Heads/Managers and cross-functional teams.
• Proven experience managing national revenue, profitability, commercial strategy, and business growth.
• Strong experience across GT, MT, Key Account, Distributor, and Retail channels.
• Proven ability to manage sell-in, sell-through, sell-out, channel performance, and commercial KPIs.
• Strong understanding of P&L, budgeting, forecasting, ROI, CAC, and data-driven performance management.
• Demonstrated experience in business expansion, strategic partnerships, and key account development.
• Strong leadership, strategic thinking, negotiation, analytical, and decision-making skills.
• Experience in consumer electronics, FMCG, retail, distribution, or related industries is preferred.
• Proficient in English and Bahasa Indonesia, both written and spoken.