Marketing Manager Erajaya Active Lifestyle (Talent Pool)

Job Description

Strategic Marketing Planning

• Develop and implement comprehensive marketing strategies to support business growth and brand positioning.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and challenges.
• Collaborate with the leadership team to set marketing goals and KPIs.

Brand Management

• Ensure consistent brand messaging and visual identity across all customer touchpoints.
• Plan and execute campaigns to build and enhance brand equity.
• Monitor brand performance and implement improvements based on feedback and analytics.

Digital Marketing and Social Media

• Oversee the digital marketing strategy, including SEO, SEM, email campaigns, and social media management.
• Develop engaging content to increase online presence and follower growth on key platforms.
• Analyze digital performance metrics and optimize campaigns for maximum ROI.

Campaign Management

• Plan and execute marketing campaigns for new product launches, seasonal promotions, and events.
• Coordinate with cross-functional teams (operations, sales, and R&D) to ensure seamless campaign execution.
• Monitor campaign performance and recommend adjustments for continuous improvement.

Customer Relationship Management (CRM)

• Develop and manage loyalty programs to drive repeat purchases and customer retention.
• Utilize CRM tools to analyze customer data and deliver personalized marketing initiatives.
• Collect and act on customer feedback to improve marketing strategies and customer satisfaction.

Partnerships and Collaborations

• Identify and establish partnerships with influencers, media, and complementary brands.
• Negotiate sponsorships and collaborations to maximize brand exposure.
• Manage relationships with external vendors, including agencies and suppliers.

Budgeting and Reporting

• Prepare and manage the marketing budget, ensuring efficient use of resources.
• Track and report on marketing campaign performance, including ROI and other KPIs.
• Present insights and recommendations to stakeholders based on data analysis.

Job Requirements

• Minimum 5-7 years of experience in marketing, preferably in retail.
• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of the Indonesian market and consumer behavior.
• Expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads).
• Proficiency in CRM and loyalty program management.
• Excellent project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.
• Languages: Proficiency in Bahasa Indonesia and English.