General Manager (GM) Beach Resort & Recreation

Job Description:

• Define and execute a 3–5 year strategic roadmap to evolve the property into a premier "Must-Visit" coastal resort and recreation destination, aligning with regional tourism trends and market shifts in Indonesia.

• Maximize the value of the resort footprint and beachfront by identifying underutilized spaces for new revenue streams, such as high-margin VIP amenities, exclusive beachfront events, glamping/staycation expansions, and family recreation activities.

• Lead the digital transformation of the guest journey—implementing seamless online booking/ticketing systems, optimizing mobile & social media ecosystems, and leveraging CRM data to drive high-value repeat stays and visits.

• Provide expert oversight on CAPEX investments, ensuring that new facility developments, room/villa upgrades, beach amenities, and recreational attractions deliver a high Return on Investment (ROI) and elevate brand equity.

• Design and execute high-impact commercial strategies to boost occupancy, visitor footfall, and secondary spend across F&B, water sports, beach rentals, wellness, and private/corporate events.

• Expand the resort’s market reach by cultivating strong partnerships with corporate clients, travel trade networks, MICE planners, community partners, and regional tourism boards.

• Build a high-performance team culture rooted in hospitality excellence, guest satisfaction, safety, and continuous operational efficiency to achieve financial and service delivery targets.

• Oversee day-to-day resort and recreational operations, including managing overall P&L, operational budgets, staffing, maritime/beach safety protocols, and estate maintenance.

• Ensure 100% compliance with environmental, marine, safety, labor, and local regulatory standards relevant to coastal resort and tourism management in Indonesia.

• Act as a catalyst for continuous improvement, driving innovation in beachfront recreation, guest experience touchpoints, and operational resilience.

Requirements:

• Minimum 5 years as General Manager Resort, Resort Manager with a proven track record in beach resorts, cabin/glamping staycations, coastal hospitality, or large-scale recreation facilities.

• A visionary leader with high EQ, capable of inspiring multi-departmental resort teams while maintaining strict discipline on financial, environmental, and safety metrics.

• Bachelor’s or Master’s degree in Hospitality Management, Tourism, Business Administration, Finance, or a related field.

• Proven success in managing combined resort and recreational operations, with strong achievements in commercial sales, occupancy growth, and F&B/recreation yield management.

• Strong business acumen with demonstrated expertise in complex P&L management, yield optimization, dynamic pricing, and financial forecasting.

• Deep understanding of digital marketing trends, OTA distribution strategies, resort brand management, and consumer behavior in the leisure and hospitality sectors.

• Exceptional leadership and interpersonal skills, with the capacity to foster strong relationships with local authorities, community stakeholders, and corporate clients.

• Strong problem-solving and decision-making capabilities tailored to long-term resort asset growth and operational continuity.

• Strategic familiarity with the Indonesian leisure market, regional travel patterns, and relevant maritime/coastal safety regulations.

• Genuine passion for coastal hospitality, guest satisfaction, and delivering memorable resort and recreational experiences.

• Willing to be placed in Kalianda, Lampung Selatan.