Digital Marketing Manager

We are hiring for Arena Gourmet (F&B Industry)

Job Responsibilities

- Develop and execute digital marketing strategies across multiple F&B brands, tailored to each brand's positioning, target audience, and business objectives.

- Manage all social media platforms, including Instagram, TikTok, Threads, Facebook, and emerging digital channels, ensuring relevant, creative, and effective content.

- Develop content pillars, content plans, and digital campaigns that strengthen brand awareness, engagement, customer traffic, and sales conversion.

- Manage KOLs, influencers, online communities, and strategic partnerships, leveraging strong networks to maximize brand exposure and collaboration opportunities.

- Plan, execute, and optimize digital advertising campaigns, including Meta Ads and other performance marketing channels.

- Develop and manage CRM strategies, including customer segmentation, loyalty programs, retention, personalized campaigns, and customer reactivation.

- Oversee digital platforms and promotions, including Grab, e-vouchers, e-payment partnerships, and other online channels, ensuring effectiveness and profitability.

- Manage Google Business Profiles, Google Reviews, online reputation, and local digital visibility across all outlets.

- Plan, supervise, and strategically allocate digital marketing budgets across brands to maximize ROI, cost efficiency, and sales contribution.

- Monitor digital performance, consumer trends, competitors, and campaign results to continuously improve marketing strategies.

- Lead the digital marketing team and collaborate with cross-functional teams to ensure effective execution and alignment with business goals.

Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- Minimum 5 years of digital marketing experience, including at least 2 years in a managerial or supervisory role.

- Experience in F&B, hospitality, lifestyle, retail, or multi-brand businesses is highly preferred.

- Strong understanding of brand positioning, content strategy, storytelling, digital trends, and consumer behavior.

- Proven experience in social media management, Meta Ads, performance marketing, CRM, and digital analytics.

- Experienced in managing KOLs, influencers, online communities, digital partnerships, and promotional platforms.

- Strong commercial and analytical mindset, with proven ability to optimize marketing budgets and drive measurable business results.

- Creative, innovative, proactive, resourceful, and highly adaptable to evolving digital trends.

- Possesses a wide and relevant network of influencers, communities, media, and potential business partners.

- Strong leadership, communication, negotiation, and project management skills, with the ability to manage multiple brands simultaneously.