Digital Marketing Manager

Job Description :

• Develop and execute content strategies (Instagram, Tiktok) to drive brand awareness and lead generation.

• Create compelling copywriting (hooks, video scripts, captions) that is both persuasive and educational.

• Manage end-to-end content production (video and design) for marketing needs.

• Plan and optimize marketing budgets with a strong focus on ROI.

• Analyze campaign performance using GA4 and GTM, and continuously optimize results.

• Develop and implement digital systems (e.g. WordPress, online forms).

• Collaborate with clinical teams for content creation and field programs.

• Manage e-commerce operations and ensure smooth end-to-end sales processes.

• Plan and execute events and exhibitions as key branding channels.

Qualifications :

• Bachelor's Degree in Marketing, Communications, or a related field.

• Minimum 3 years of experience in Digital Marketing.

• Strong understanding of content strategy, social media, and digital marketing funnels.

• Proficient in video editing (Adobe Premiere Pro) and basic graphic design (Canva or similar tools).

• Familiar with Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Experience with WordPress or similar CMS platforms is a plus.

• Strong copywriting and communication skills.

• Able to work collaboratively with cross-functional teams (marketing, clinical, operations).

• Fluent in English (both written and spoken).

Working Days :

• Monday to Friday : 09.00 - 17.00

• Saturday : 09.00 - 13.00