Digital Marketing Manager

About the role

Design performance marketing strategies (Meta Ads, Google Search/Display, TikTok Ads) specifically for the property sector to generate high-quality, high-intent leads. Allocate advertising budgets efficiently to reduce Cost per Lead (CPL) and Cost per Qualified Lead (CPQL) according to property unit marketing targets. Oversee daily Telesales Officer operations, including call quotas, follow-up timing, and interaction quality when contacting potential buyers. Build a fast lead distribution flow from digital campaigns to the Telesales team, then channel potential lead data to the In-house Sales/Agent team for site visit scheduling. Integrate digital channels with CRM platforms (Salesforce, HubSpot, or internal CRM) to track lead history through closing achievement.

Key responsibilities

• Design performance marketing strategies (Meta Ads, Google Search/Display, TikTok Ads) for the property sector to generate high-quality leads

• Allocate advertising budgets efficiently to reduce Cost per Lead (CPL) and Cost per Qualified Lead (CPQL)

• Oversee daily Telesales Officer operations including call quotas, follow-up timing, and interaction quality

• Develop product comparison scripts, objection handling (mortgage/price objections), and property unit product knowledge for the Telesales team

• Build fast lead distribution flow from digital campaigns to Telesales team and then to In-house Sales/Agent team for site visits

• Integrate digital channels with CRM platforms (Salesforce, HubSpot, or internal CRM) to track lead history to closing

About you

• Minimum S1 degree in Communication, Marketing, Management, or related field

• Minimum 2-4 years of experience in Digital Marketing at Manager level in property/real estate industry (landed house developers, commercial)

• Experience in Online Property such as Rumah123, rumah99.co etc

• Experience leading Telesales/Inside Sales teams in property

• Proficient in managing large-scale advertising via Meta Ads Manager, Google Ads, and TikTok Ads for property category

• Mastery of Real Estate CRM operations and Lead Management System (LMS)