Digital Marketing & E-Commerce Lead (Performance Ads)

NEWLAB+ are a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. Our company is committed to elevating confidence through innovative and effective solutions, with a strong focus on quality, accessibility, and continuous product innovation. We consistently strive to develop high-performing products that meet evolving consumer needs and market trends, with the ambition to become a leading player in the industry and shape the future of beauty and wellness.

About the role

We are looking for a passionate and result-oriented Digital Marketing & E-Commerce Lead with a strong focus on Performance Ads to drive our online revenue and scalable customer acquisition. The ideal candidate will play a pivotal role in planning, executing, and scaling high-impact paid performance campaigns across top digital and e-commerce platforms while optimizing media spending to deliver maximum ROI.

Key responsibilities

• Oversee paid media (Meta, TikTok, Google) and marketplaces (Shopee, Tokopedia, Lazada) including affiliate and live commerce operations by managing targeting, bidding, budget allocation, and real-time performance optimizations.

• Plan, execute, and scale performance ads specifically targeted at driving traffic, conversions, and revenue growth for the brand's official website/D2C store

• Determine testing priorities, evaluate A/B test results, and decide whether to scale, optimize, or discontinue specific campaigns, creatives, offers, or landing pages

• Propose and lead operational customer relationship strategies across all channels to drive retargeting, audience segmentation, and repeat purchases

• Propose e-commerce and ads effectiveness metrics, establishing monitoring cadences and data-driven evaluation methods to measure overall success

Requirement

• Bachelor's Degree in Statistics/Business/Marketing or related field with minimum GPA 3.0

• Minimum 5+ years of experience in performance marketing with 2 years in a supervisor/senior role in Personal care/beauty industry/FMCG or related field

• Proven success in managing and optimizing Google Ads, Meta Ads and E-Commerce Ads (Shopee, Lazada, Tokopedia)

• Deep understanding of landing page optimization, website conversion rate optimization (CRO), and web analytics tools.

• Strong analytical mindset with proficiency in data analysis tools, web analytics, landing page optimization, conversion rate optimization (CRO), and hands-on experience in A/B testing.

• Excellent communication, teamwork, and a strategic mindset with the ability to identify growth opportunities

• Willing to WFO at Jakarta Barat