Digital Marketing Lead / Digital Ads (E-commerce Ads)

DIGITAL MARKETING LEAD

Jobdesk:

• Develop and execute digital marketing strategies.

• Manage and optimize Ads across Meta, Google, TikTok, Shopee, and other platforms.

• Plan and manage KOL/Influencer campaigns.

• Monitor and analyze campaign and sales performance.

• Analyze data and provide insights to improve campaign performance.

• Monitor ROAS, ROI, CTR, CPC, conversion, leads, and sales/GMV.

• Collaborate with E-commerce, Sales, and Creative teams.

• Lead the digital marketing team and achieve campaign targets.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Minimum 3 years of experience in Digital Marketing.

• Experienced in Ads, KOL/Influencer, and E-commerce platforms.

• Experienced in Meta Ads, Google Ads, TikTok Ads, and Shopee Ads.

• Strong analytical and data interpretation skills.

• Strong communication, leadership, and problem-solving skills.

• Target-oriented, proactive, and able to work independently or in a team.

• Ability to communicate actively in English

• Willing to work using a personal laptop
  

DIGITAL ADS (E-COMMERCE ADS)

Jobdesk:

• Manage and optimize digital ads across Shopee, TikTok, Meta, Google, and other e-commerce platforms.

• Plan campaign strategy, budget, targeting, and promotional activities.

• Monitor ads performance, sales, GMV, ROAS, CTR, CPC, and conversion rate.

• Analyze campaign data and provide recommendations to improve performance.

• Conduct A/B testing and optimize ads, targeting, and budget allocation.

• Collaborate with E-commerce, Sales, and Creative teams to achieve sales targets.

• Prepare regular performance reports and campaign insights.

Requirements:

• Minimum 2 years of experience in Digital Ads/E-commerce Ads.

• Experienced in Shopee Ads, TikTok Ads, Meta Ads, and Google Ads.

• Strong analytical and data-driven mindset.

• Proficient in Excel/Google Sheets.

• Understand ROAS, GMV, CTR, CPC, and conversion metrics.

• Target-oriented, proactive, and detail-oriented.

• Ability to communicate actively in English

• Willing to work using a personal laptop