Content Specialist (Scriptwriting)

Tanggung jawab

- Create engaging scripts and content briefs for TikTok, Instagram Reels, and CPAS campaigns

- Develop creative concepts, hooks, storytelling, and CTA aligned with brand objectives and target audience

- Research trends, competitors, and audience behavior to create relevant and high-performing content

- Adjust content direction and writing style based on KOL/talent persona

- Collaborate with creative, marketing, and KOL teams for content development and execution

- Review and revise storyline/script direction to ensure alignment with brand guidelines

- Support campaign ideation and contribute fresh content ideas based on current trends

- Ensure content delivers strong engagement, awareness, and conversion performance

Persyaratan

- Bachelor’s Degree from Marketing, Communication, Advertising, Public Relations, or related major

- Minimum 1–2 years of experience in the same field

- Strong copywriting and storytelling skills

- Familiar with KOL campaigns, content marketing, and soft-selling content

- Creative, communicative, and able to work under tight deadlines

- Portfolio of scripts, content briefs, or campaign content is preferred

- Understanding of engagement metrics, CTA, and CPAS is a must