Senior Content Writer

• Develop advertising content ideas to promote the Kitabisa app and its features.
• Develop compelling copy and visual briefs for up to 30 advertising contents per week.
• Collaborate with designers to develop advertising content and creative executions.
• Collaborate with digital marketers to align content with distribution and campaign objectives.
• Develop creative, persuasive, and audience-focused copy that drives awareness, engagement, and conversion.
• Ensure copy follows proper Indonesian grammar, language, and brand guidelines.
• Stay up to date with social media, content marketing, and creative trends, and translate relevant trends into content ideas.

Kualifikasi

• Strong communication and collaboration skills.
• Strong command of Indonesian language, grammar, and copywriting principles.
• 2–3 years of relevant experience in content writing, copywriting, advertising, journalism, media, or related fields.
• Experience creating content across formats, including copy, photo, and video.
• Experience working with designers, marketers, or other cross-functional teams.
• Creative thinker with strong storytelling.
• Experience in journalism, advertising, creative agency, media, NGO, or social impact is a plus.
• Familiarity with social issues, fundraising, and crowdfunding is a plus.