Content Creator

WE’RE HIRING!

Content Creator

📍 Location: Malang, East Java

ABOUT US:

Established in 2024 in Malang, Indonesia, PT Dua Pendekar Ayam is the powerhouse behind Dikichi — a bold fried chicken brand on a mission to serve high-quality, affordable fried chicken to the masses.

Our ambition? To become Indonesia’s No. 1 fried chicken brand and take it global.

At PT Dua Pendekar Ayam, culture is everything. We’re bold, fun, and impact-driven. Speed, resilience, agility, collaboration, and extreme ownership are not just values — they’re how we win. Here, people don’t just work. They grow, lead, and thrive.

ABOUT THE ROLE:

We’re looking for a creative, trend-savvy, and highly proactive Content Creator who understands that great social media content is not just about looking good, but also about capturing attention, entertaining audiences, and building strong brand engagement.

This role is more than just shooting and editing videos. You’ll be responsible for researching trends, developing creative content ideas, producing short-form videos, and turning everyday moments, products, and brand stories into engaging content for TikTok and Instagram Reels. From creating strong opening hooks to experimenting with humor, storytelling, and trending formats, you’ll help make Dikichi’s content relevant, relatable, and shareable.

You’ll work closely with the Marketing and Creative teams to develop content that reflects our brand personality and connects with our target audience. If you enjoy exploring internet culture, experimenting with viral trends, and creating fun, engaging F&B content, this role is for you.

WHAT YOU'LL DO:

• Stay Ahead of Social Media Trends – Monitor the latest TikTok and Instagram Reels trends, viral formats, memes, audio, and internet culture, particularly within the F&B industry.

• Research Competitor Content – Analyze content from competing brands and other relevant F&B businesses to identify creative references, content gaps, and new opportunities.

• Develop Creative Content Ideas – Independently brainstorm, develop, and pitch fresh content concepts that align with Dikichi’s brand personality, marketing objectives, and target audience.

• Shoot Short-Form Video Content – Capture engaging video footage using a smartphone, ensuring good composition, lighting, framing, and visual quality.

• Direct On-Camera Talent – Guide talent during filming or appear on camera when needed to create natural, entertaining, and relatable content.

• Edit Engaging Videos – Edit short-form videos using CapCut, including cutting, transitions, text overlays, subtitles, audio synchronization, and other basic editing techniques.

• Create Strong Opening Hooks – Develop attention-grabbing openings, engaging storytelling, and editing styles that encourage viewers to keep watching.

• Produce Platform-Ready Content – Adapt video formats, pacing, captions, and creative approaches to suit TikTok and Instagram Reels.

• Experiment with Organic Content – Test different creative approaches, humor, trends, and storytelling formats to improve content reach, engagement, and shareability.

• Monitor Content Performance – Review views, reach, watch time, shares, saves, and engagement to identify successful formats and improve future content.

• Collaborate with the Marketing Team – Work closely with the Marketing and Creative teams to align content production with campaign priorities, brand guidelines, and ongoing marketing activities.

YOU'RE A GREAT FIT IF YOU:

• Have previous experience as a Content Creator, Video Content Creator, Social Media Content Creator, or in a similar role.

• Have a strong understanding of TikTok and Instagram Reels trends, particularly in the F&B industry.

• Have experience creating content for F&B, food, lifestyle, or consumer brands.

• Can independently research trends, develop creative ideas, and pitch engaging content concepts.

• Have experience producing organic content that has achieved strong reach or engagement.

• Are proficient in basic video editing using CapCut.

• Understand short-form video storytelling, opening hooks, pacing, transitions, subtitles, and trending audio.

• Have a strong sense of creativity, humor, and awareness of internet culture and emerging trends.

• Are comfortable shooting content using a smartphone and directing or appearing on camera when needed.

• Are proactive, adaptable, and comfortable experimenting with new content formats.

• Can work efficiently in a fast-paced environment and manage multiple content deliverables with tight deadlines.

• Have a portfolio or examples of previous content, especially TikTok videos or Instagram Reels, to demonstrate your creativity and content performance.

WHY THIS ROLE MATTERS:

As Dikichi continues to grow and expand, social media plays an important role in building brand awareness, engaging customers, and making our brand part of everyday conversations.

As a Content Creator, you’ll help bring Dikichi’s personality to life through content that feels authentic, entertaining, and relevant to our audience. Your creativity will help us connect with customers beyond our products and create memorable digital experiences.

This is an opportunity to experiment with ideas, turn trends into creative opportunities, and create content that people genuinely want to watch, share, and engage with as Dikichi continues to grow.