Business Development – Offline Expansion (Premium Retail)

We are seeking a hands-on Business Development professional to drive the national offline expansion of a curated portfolio of premium global houseware and kitchenware brands. This is an individual contributor role with full ownership of growth, ideal for a self-starter who can independently build distribution networks, secure strategic retail partnerships, and execute expansion plans across Indonesia.

This role focuses on modern trade, premium supermarkets, department stores, lifestyle retailers, and wholesale channels, with a strong emphasis on sustainable, long-term partnerships rather than transactional sales.

Key Responsibilities

• Own and execute the offline expansion strategy across Indonesia, with a strong focus on high-potential cities beyond Java

• Identify, approach, and secure new retail partners including premium supermarkets, department stores, lifestyle retailers, and wholesale channels

• Build and maintain direct relationships with buyers, category managers, and retail decision-makers

• Conduct market research, feasibility studies, and location analysis to support expansion decisions

• Lead store onboarding processes, including product listing, merchandising coordination, and launch readiness

• Monitor store performance, sell-through, and stock availability to ensure healthy growth

• Collaborate closely with internal teams such as logistics, finance, and procurement to ensure smooth execution

• Attend trade shows, industry events, and networking opportunities to expand business reach

• Track performance metrics, challenges, and market insights, and report directly to senior management

Key Targets & KPIs

• Achieve ≥30% year-on-year offline revenue growth

• Open at least 2 new retail distribution points per month

• Secure 4 or more new premium retail partners per quarter

• Maintain ≥75% sell-through rate in key stores

• Ensure 100% availability of top-performing SKUs across active locations

• Launch 2+ in-store campaigns or brand activations per quarter

What We’re Looking For

• Minimum 5 years of experience in retail business development, modern trade, or distribution (houseware, consumer goods, or lifestyle brands preferred)

• Proven track record of independently driving offline expansion and opening new retail channels

• Strong B2B negotiation skills with experience dealing directly with buyers and retail decision-makers

• Ability to manage multiple expansion initiatives simultaneously with clear prioritization

• Entrepreneurial mindset with high ownership and execution discipline

• Strong communication, presentation, and reporting skills

• Fluent in English (spoken and written), with the ability to communicate directly with international brand principals

What We Offer

• A strategic, high-impact role with national scope and decision-making ownership

• Competitive compensation with performance-based incentives

• Opportunity to work with a portfolio of globally recognized premium lifestyle brands

• Direct exposure to senior leadership and company growth strategy

• Clear pathway to build and lead a sales or distribution team as the business scales