Brand & Marketing Manager

PT Guna Prakasa Utama (Farmanina Clinic) is a company specializing in Hair Transplant, Anti-Aging, Skin, and Body Treatments. We are seeking a visionary, strategic, and data-oriented Marketing Manager to lead our team and strengthen our brand's position in the high-end market.

Key Responsibilities:

You will serve as the strategic leader who drives growth and clinic brand awareness, with a strong focus on results and budget efficiency.

1. Strategy & Branding: Develop and implement a powerful branding strategy to solidify the clinic's position as the provider of premium and best-in-class services.

2. Campaign Management: Design, execute, and evaluate marketing campaigns (both offline and online) to achieve aggressive business targets.

3. Digital Marketing Expertise: Manage and optimize all digital marketing channels, including the website, SEO/SEM, Meta Ads, TikTok Ads, Google Ads, and social media.

4. Research & Analysis: Conduct regular market research, customer segmentation, and competitor analysis to identify market opportunities.

5. Brand Building: Build massive brand awareness through events, strategic collaborations, Public Relations (PR), and influencer/KOL partnerships.

6. Budget Optimization: Optimize the marketing budget with a primary focus on effectiveness and a high ROI (Return on Investment).

7. Business Synergy: Collaborate closely with the sales and operations teams to ensure all marketing strategies support the overall achievement of business targets.

8. Team Leadership: Lead, mentor, and develop the internal marketing team to reach their full potential.
   

Qualifications and Experience (Mandatory):

• Minimum Bachelor's Degree (S1) in Marketing, Communication, or Business.

• A minimum of 2-3 years of experience in marketing, with at least 2-5 years in a managerial or leadership position.

• Possesses a deep understanding and direct experience in managing paid advertising campaigns across various digital platforms.

• Please list any other relevant certifications if applicable.

• Experience in the premium beauty, aesthetics, or healthcare industry is highly preferred.

• Strong data analysis skills and results-oriented mindset.
  

Placement: Tebet