Brand Manager

Job Description

• Develop and implement comprehensive brand strategies for various brands, ensuring unique positioning for each to maximize market share and prevent cannibalization.

• Act as a "Brand Guardian" and "Brand Guidline" by maintaining strict consistency in visual identity, tone of voice, and customer experience across service delivery platforms and digital touchpoints.

• Lead end-to-end 360-degree marketing campaigns—from ideation to post-campaign analysis—leveraging data to optimize reach, engagement, and conversion.

• Conduct ongoing market research and competitor analysis to identify trends and guide the New Product Development (NPD) process, ensuring continued brand relevance.

• Collaborate closely with Commercial/Growth teams to align brand-building initiatives with sales targets.

Qualifications

• Bachelor's degree graduates

• At least 5 years experience in managerial level, especially in F&B industry

• Minimum of 3 years of experience in brand management within the F&B or FMCG industry, including at least 2 years managing a multi-brand portfolio (Mandatory)

• A strong balance of creative vision and commercial acumen, along with the ability to translate consumer insights into strategies that drive both brand equity and revenue.

• Proven ability to manage the unique positioning, visual identity, and strategic direction of multiple brands simultaneously in a fast-paced work environment.

• Excellent project management and cross-functional leadership skills to coordinate complex campaigns involving creative, product, and operations teams.

• Willing to work in Bandung (3 days WFO, 2 days WFH)