Brand Manager

About us

PT Petgo Bastian is a dynamic and innovative organisation operating in the marketing and communications sector, specialising in brand management. We are committed to building strong, authentic brands that resonate with consumers and drive business growth. Our team is passionate about creativity, strategic thinking, and delivering exceptional results that make a meaningful impact in the marketplace.

About the role

We are seeking a talented and experienced Brand Manager to join our team in Jakarta Selatan, Jakarta Raya on a full-time basis. This is a strategic position that will play a crucial role in developing, managing, and enhancing our brand portfolio. As Brand Manager, you will be responsible for driving brand strategy, managing brand identity, and ensuring consistent messaging across all touchpoints. This role offers the opportunity to shape the future of our brands whilst working with a creative and collaborative team in a fast-paced environment.

Key responsibilities

• Develop and implement comprehensive brand strategies that align with organisational objectives and market opportunities

• Manage brand positioning, messaging, and visual identity across all marketing channels and customer touchpoints

• Conduct market research and competitive analysis to identify trends, opportunities, and threats to the brand

• Oversee the creation and execution of brand campaigns, ensuring consistency and quality across all deliverables

• Collaborate with cross-functional teams including marketing, communications, creative, and sales to ensure cohesive brand execution

• Monitor brand performance metrics and key performance indicators, providing regular reporting and insights to senior management

• Manage brand guidelines and ensure compliance across all internal and external communications

• Lead the development of brand partnerships and sponsorships that enhance brand value and market reach

• Conduct brand audits and develop recommendations for brand evolution and improvement

• Mentor and support junior team members in the marketing and communications function

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related field

• Minimum 5 years of professional experience in brand management or a closely related marketing role

• Proven track record of successfully developing and executing brand strategies that drive business results

• Strong understanding of brand positioning, consumer behaviour, and market dynamics

• Excellent project management skills with the ability to manage multiple initiatives simultaneously

• Outstanding written and verbal communication skills with the ability to present to senior stakeholders

• Proficiency in marketing analytics tools and data interpretation

• Creative thinking combined with analytical and strategic problem-solving capabilities

• Strong interpersonal skills and the ability to work effectively across departments

• Fluency in Indonesian and English is essential

• Experience with digital marketing platforms and social media strategy is highly desirable

• Knowledge of the consumer goods or retail sector is advantageous

What we offer

At PT Petgo Bastian, we believe in investing in our employees and creating a workplace where talented individuals can thrive. We offer a competitive salary package commensurate with experience and qualifications. Our benefits include comprehensive health insurance coverage, professional development opportunities, and access to training programmes that support your career growth. We foster a collaborative and innovative work culture where your ideas are valued and your contributions are recognised. We provide flexible working arrangements where appropriate, and we are committed to maintaining a healthy work-life balance for all our team members. Additionally, we offer opportunities for career progression within a growing organisation, mentorship from experienced leaders, and the chance to work on impactful projects that make a real difference in the market.

Apply now

If you are a passionate brand strategist with a proven ability to drive brand success and you meet the above criteria, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant experience, and a portfolio of your brand management work to our recruitment team. Join PT Petgo Bastian and help us build brands that matter.