Wholesale Sales Manager

About the role

The Wholesale Sales Manager is responsible for expanding distribution and driving revenue growth through strategic wholesale partnerships. This role focuses on building and managing relationships with key accounts, increasing market reach, and ensuring strong sell-in and sell-out performance of sports club merchandise across all wholesale channels.

Key responsibilities

• Identify and onboard new wholesale partners including multi-brand sports retailers, department stores, and regional distributors

• Expand presence into new cities and regions

• Build and maintain strong relationships with key accounts

• Negotiate commercial terms regarding pricing, margin, and minimum order quantities

• Ensure long-term, mutually beneficial partnerships

• Set and achieve wholesale sales targets

• Develop sales plans by partner, region, and product category

• Drive volume growth through bulk orders

• Work closely with merchandising team to align product assortment and pricing for wholesale

• Ensure stock availability and manage order cycles and replenishment planning

About you

• 5–7+ years in wholesale sales, B2B sales, or key account management

• Proven experience in expanding distribution networks and acquiring new accounts

• Strong negotiation and commercial deal-making experience

• Experience managing high-volume sales and bulk order cycles

• Experience working in multi-channel retail environments or FMCG

• Strong sales and relationship management skills

• Commercially driven with strong negotiation ability

• Good understanding of retail and product dynamics

• Strong planning and execution capability