Tiktok Content Specialist

About the Company!

PT Good Sale Tech was established in 2019 and focuses on the Beauty and Health Industry. We have developed over 10 beauty brands, including Makeup, Skincare, Body Care, and Fragrance. Our business has expanded across Indonesia, China, Malaysia, the Philippines, Thailand, and Vietnam, bringing high-quality beauty innovations to the market.

Key Responsibilities

• Accurately understand product selling points and users’ pain points, especially for hard-selling and conversion-driven content.

• Develop high-converting video concepts to capture attention and reduce drop-off rates.

• Produce concise, compelling, and conversion-focused TikTok video narratives that drive traffic and GMV.

• Handle end-to-end content creation: interpreting briefs, scripting, shot planning, directing talent, and executing shoots.

• Identify which parts of the video (hook, body, CTA) perform best and analyze why viewers drop off before completion.

• Create simple, clear, and visually appealing video materials with strong pacing and effective storytelling tailored for TikTok’s fast-consumption behavior.

• Utilize transitions, subtitles, and performance-driven editing techniques to maximize engagement and watch time.

• Analyze core performance metrics (GMV, CTR, CPA, traffic, CVR) to extract actionable insights and continuously optimize content.

• Collaborate with internal teams to develop content briefs aligned with campaign goals and audience targeting.

• Execute and optimize TikTok boosting/ads strategy to drive traffic to TikTok Shop and live streaming sessions.

• Stay updated with TikTok trends, algorithm changes, and platform regulations to ensure content effectiveness and compliance.

Requirements

• 1–3 years of experience in TikTok content production, preferably in beauty, lifestyle, or 3C products.

• Strong understanding of TikTok content trends, editing styles, and algorithm behavior.

• Proven ability to create high-performing, hard-selling content that drives conversions.

• Strong sense of hook creation, pacing, and audience retention strategies.

• Data-driven mindset with the ability to analyze performance metrics (GMV, CTR, CPA, CVR) and translate them into improvements.

• Hands-on experience in scriptwriting, shooting, and video editing.

• Experience with TikTok Shop, performance ads, and content boosting.

• Ability to identify content gaps and propose optimization strategies based on data insights.