Affiliate Lead (Beauty Industry)

About the Role

We are a fast-growing beauty company with an expanding portfolio of skincare, personal care, and cosmetic brands. We are looking for a commercially driven Affiliate Lead with strong beauty industry experience, a track record in high-volume affiliate operations, and proven team leadership capabilities.

You will lead affiliate growth across TikTok Shop, Shopee, and other relevant platforms, managing team performance and affiliate operations to drive content productivity, GMV, and sales growth across our brand portfolio.

Responsibilities

• Develop and execute affiliate strategies aligned with GMV and sales targets across TikTok Shop, Shopee, and other relevant platforms.

• Lead, coach, and monitor the performance of affiliate specialists, ensuring team KPIs, campaign targets, and operational priorities are achieved.

• Oversee affiliate recruitment, activation, and relationship management to build a productive creator network and support high-volume content production.

• Monitor affiliate content output, GMV, conversion, commission, and ROI to evaluate performance and identify growth opportunities.

• Optimize affiliate productivity and commercial results through performance reviews, campaign planning, and incentive strategies.

• Collaborate with E-commerce, Marketing, KOL, Content, and Brand teams to align affiliate initiatives with business targets, product launches, and promotional campaigns.

Requirements

• Bachelor’s degree in any field.

• 3–5 years of experience in Affiliate Marketing within the beauty, skincare, cosmetics, or personal care industry.

• Proven experience managing high-volume affiliate operations, including affiliate recruitment, activation, campaign execution, and performance optimization.

• Previous team leadership experience, including setting targets, monitoring specialist performance, and driving team results.

• Hands-on experience with TikTok Shop and Shopee affiliate programs.

• Strong commercial and analytical mindset, with experience driving GMV, sales, and affiliate productivity through data-driven strategies.

• Strong communication, negotiation, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.