Supervisor Employer Branding & Culture

Responsibilities:

• Develop and implement employer branding strategies aligned with the company's business objectives and HR priorities.

• Strengthen the company's EVP by highlighting its culture, values, employee experience, and career development opportunities.

• Conduct market research and competitor benchmarking to identify employer branding opportunities and industry best practices.

• Plan and execute employer branding campaigns across digital and offline channels.

• Develop an annual employer branding activity plan, content calendar, and campaign schedule.

• Manage employer branding content across social media, career websites, recruitment platforms, and other relevant channels.

• Create engaging content, including employee testimonials, success stories and career-related materials.

• Collaborate with Marketing to ensure consistent brand messaging, creative direction, and communication standards.

• Coordinate with Talent Acquisition to align employer branding initiatives with recruitment needs and target talent segments.

• Engage employees and internal stakeholders to collect authentic stories and promote employee advocacy.

• Plan and coordinate employer branding events, career fairs, campus activities, and other talent attraction initiatives as required.

• Support internal communication initiatives that promote company culture, employee engagement, and organizational values.

• Develop creative concepts and visual materials using relevant design and content creation tools.

• Maintain consistent employer branding messages and visual identity across all communication channels.

• Monitor social media performance, campaign reach, engagement, and audience responses.

• Analyze employer branding program effectiveness and prepare periodic performance reports.

• Gather feedback from candidates, employees, and relevant stakeholders to identify improvement opportunities.

• Build and maintain positive relationships with employees, universities, communities, vendors, and other external partners as needed.

• Ensure employer branding activities and published content comply with company policies, brand guidelines, and applicable communication standards.

• Perform other related duties and continuous improvement initiatives as assigned by the supervisor.

Requirements

• Bachelor's degree or equivalent in Communication, Marketing, Management, or a related field.

• Minimum 1–3 years of experience in employer branding, digital marketing, social media management, communications, content creation, or a related field.

• Able to communicate effectively in English.

• Good understanding of employer branding strategies and Employer Value Proposition (EVP).

• Knowledge of social media platforms, digital marketing, and content distribution. Understanding of organizational culture, employee engagement, and talent attraction.

• Proficiency in design and content creation tools, including Canva, Adobe applications, and photo/video editing software.

• Knowledge of event planning, campaign coordination, and project management.

• Proficiency in Microsoft Office or equivalent tools for reporting, presentation, planning, and prepare analytical reports.

Placement: North Jakarta