Sr. Sales Engineer (Automation)

Job Description:

• Drive sales growth by identifying and developing opportunities for automation and material handling solutions.

• Understand customer requirements and propose suitable technical solutions to meet business and operational needs.

• Prepare and present technical and commercial proposals, quotations, and tender submissions.

• Manage the full sales cycle from lead generation, project discussion, negotiation, order closure, and project handover.

• Coordinate with engineering and project teams to ensure accurate solution design and successful project execution.

• Maintain sales pipeline, forecasts, and customer information in CRM (C4C).

• Build and maintain strong relationships with customers, consultants, and key stakeholders.

• Conduct market and competitor analysis to identify trends, opportunities, and new business potential.

• Support marketing activities, exhibitions, seminars, and customer presentations.

• Monitor customer satisfaction, account receivables, and ensure timely follow-up on project and payment matters.

• Stay updated on automation technologies, warehouse automation, intralogistics, and material handling solutions.

Job Requirements:

• Bachelor's Degree in, Instrument Engineering Mechanical Engineering or related field.

• At least 5 years’ experience in the equipment sales or related field.

• Strong network in the industrial area, especially in building maintenance units, car parking, crane, rail, or material handling industry.

• Competent reporting skills using CRM system (SAP)

• Competent basic product knowledge of overhead crane, building maintenance units, car parking and similar products

• Competent interpersonal and negotiation skills

• Competent to use Microsoft Office

• Basic English communication skills