Social Media Specialist (Yacht Industry)

Responsibilities:

• Manage and execute social media strategy across platforms (Instagram, LinkedIn, Youtube, etc.)

• Create, schedule, and publish high-quality content (feed, reels, stories)

• Write engaging captions aligned with brand tone (luxury, aspirational, experiential)

• Monitor comments, messages, and inquiries; respond or redirect to sales team

• Track performance metrics (engagement, reach, conversions) and optimize content accordingly

• Stay updated with social media trends and adapt them to the yacht/luxury travel industry

• Collaborate with photographers, videographers, and influencers when needed

• Support campaign launches (promotions, new yachts, special voyages)

• Maintain a consistent brand image across all platforms

• Plan, set up, and manage Meta Ads campaigns (Facebook & Instagram)

• Define target audience, budget allocation, and campaign objectives

• Work closely with the sales team to align campaigns with lead generation goals

Requirements:

• Proven experience as a Social Media Specialist or similar role

• Hands-on experience managing Meta Ads (Facebook Ads Manager)

• Strong understanding of Instagram, LinkedIn, etc. (especially for lifestyle/luxury brands)

• Good eye for aesthetics, visual storytelling, and branding

• Basic skills in photo/video editing (e.g. Canva, Adobe, CapCut)

• Strong analytical mindset with ability to interpret ad performance data

• Excellent copywriting skills in English

• Familiar with analytics tools (Meta Insights, Google Analytics, etc.)

• Ability to work independently, manage multiple campaigns, and meet deadlines

• Strong communication and coordination skills

Work Location: In person