Marketing & Growth Director (Yacht Industry)

About the Role

The Marketing & Growth Director will lead the company’s global marketing, brand, customer acquisition, and growth strategy, with a strong focus on driving measurable commercial results.

This is a senior leadership role responsible for strengthening the company’s position within the luxury yachting market, expanding into international markets, generating high-quality demand, and working closely with the Sales Director and leadership team to achieve the company’s yacht and revenue targets.

Key Responsibilities

1. Global Marketing & Growth Strategy

• Develop and lead the company’s overall global marketing and growth strategy, aligned with business objectives, revenue targets, and long-term company vision.

• Identify new markets, customer segments, destinations, partnerships, and channels to support future growth.

• Develop annual marketing plans, budgets, campaigns, and growth priorities.

• Lead market research, competitive analysis, and international market development.

• Continuously identify opportunities to strengthen the company’s position and expand its global presence.

2. Sales Alignment & Yacht Growth

• Work closely with the Sales Director to monitor and support the achievement of yacht sales and/or charter targets.

• Translate yacht and revenue targets into clear marketing strategies, campaigns, and lead-generation activities.

• Monitor performance by yacht and market, identify gaps, and implement strategies to increase demand and conversion.

• Ensure Marketing and Sales are aligned on lead quality, pipeline, conversion, and revenue objectives.

3. Brand, Digital & Content

• Lead the company’s overall digital marketing and online growth strategy across website, SEO, GEO/AI search, paid media, social media, CRM, email, and digital partnerships.

• Drive qualified leads, enquiries, bookings, and revenue through effective digital acquisition and conversion strategies.

• Own the website and digital customer journey, ensuring strong brand presentation, user experience, lead generation, and conversion.

• Develop and optimize SEO and GEO strategies to strengthen the company’s visibility across search engines and AI-powered platforms in key international markets.

• Oversee paid digital campaigns and social media growth, ensuring effective targeting, audience development, and return on investment.

• Develop CRM, email, retargeting, and remarketing strategies to nurture leads and increase conversion, repeat bookings, and customer value.

• Work closely with Sales to ensure digital leads are properly qualified, tracked, and converted into commercial opportunities.

• Monitor digital performance, analytics, and ROI, and continuously optimize channels and campaigns based on data and business objectives.

4. Partnerships, PR & International Presence

• Develop strategic partnerships with luxury hotels, travel advisors, yacht brokers, private aviation, concierge companies, luxury brands, media, and other relevant partners.

• Lead PR and communications to increase international brand awareness and credibility.

• Represent the company at key industry events and build relationships with important industry and commercial stakeholders.

5. Yacht Shows, Exhibitions & Roadshows

• Develop and manage the company’s yacht show, exhibition, and international roadshow strategy.

• Identify key global events and markets that can generate high-value clients, sales opportunities, and partnerships.

• Work closely with Sales to maximize leads, meetings, bookings, and commercial results from each event.

• Measure the effectiveness and ROI of exhibitions, yacht shows, and roadshows.

6. Team & Agency Leadership

• Lead and oversee the full marketing function, including Digital, Social Media, Content, PR & Communications, Partnerships, and Creative.

• Build and develop a high-performing marketing team with clear objectives and accountability.

• Manage external agencies, creative partners, PR firms, media partners, and other external resources.

• Ensure the marketing team operates with strong commercial focus, creativity, and measurable results.

7. Performance, Data & Future Growth

• marketing performance, lead generation, conversion, revenue contribution, and ROI against agreed business targets.

• Use data, customer insights, and market intelligence to continuously improve marketing strategy and investment.

• Identify new opportunities for worldwide growth, new markets, products, destinations, and customer segments.

• Provide strategic recommendations to the Director on the company’s future growth and market direction.

• Ensure marketing contributes directly to sustainable revenue growth, brand equity, and the long-term success of the company.

Work Location: In person