Social Media Specialist (Mandarin Speaker)

About the role

Manage the daily operations of the brand's official social media accounts (Instagram, TikTok, and Facebook), develop content calendars, and ensure consistent content production and publishing. Plan visual, short-form video, and livestream content in line with the brand positioning and identity (professional sun protection, family-friendly, and safe ingredients). Maintain visual consistency and copywriting quality, with basic shooting/editing capabilities or the ability to coordinate external production resources.

Key responsibilities

• Manage the daily operations of the brand's official social media accounts (Instagram, TikTok, and Facebook), develop content calendars, and ensure consistent content production and publishing

• Plan visual, short-form video, and livestream content in line with brand positioning (professional sun protection, family-friendly, and safe ingredients)

• Track platform trends, trending topics, and competitor activities to quickly produce relevant and timely content that increases account exposure and engagement

• Support new product launches, major brand events, and channel activities through social media communication and collaborate with E-commerce, KOL, and Event teams to create an integrated conversion funnel

• Manage comments and direct messages, operate private communities/community channels, and build brand affinity and positive consumer word-of-mouth

• Monitor key metrics such as follower growth, engagement rate, and content performance; prepare monthly performance reviews and use data insights to optimize content strategies

• Collaborate with Indonesian and China teams to execute content requirements, manage content schedules across platforms, and ensure consistency in brand messaging and expression

About you

• Bachelor's degree or above, with at least 2 years of experience in brand social media or new media operations

• Strong understanding of the algorithms and mechanics of at least 1–2 major social media platforms, such as Instagram and TikTok, with proven experience or successful account cases

• Strong content capabilities, including a good aesthetic sense, copywriting skills, and the ability to identify content with viral potential

• Strong data sensitivity, with the ability to use platform analytics and other tools to evaluate content performance and make optimizations

• Strong execution and multitasking skills, with the ability to manage multiple social media accounts/platforms simultaneously

• Mandarin proficiency sufficient for use as a working language

• Experience in FMCG, beauty, or personal care is preferred