Social Media Specialist (Mandarin Speaker)

Brand Social Media Specialist
Department: Brand Department
Reports to: Project Manager

Responsibilities

1. Social Media Account Management:
Manage the daily operations of the brand's official social media accounts (Instagram, TikTok, and Facebook), develop content calendars, and ensure consistent content production and publishing.

2. Content Planning & Production:
Plan visual, short-form video, and livestream content in line with the brand positioning and identity (professional sun protection, family-friendly, and safe ingredients). Maintain visual consistency and copywriting quality, with basic shooting/editing capabilities or the ability to coordinate external production resources.

3. Trend & Hot Topic Monitoring:
Track platform trends, trending topics, and competitor activities to quickly produce relevant and timely content that increases account exposure and engagement.

4. Brand Campaign Collaboration:
Support new product launches, major brand events, and channel activities through social media communication. Collaborate with E-commerce, KOL, and Event teams to create an integrated conversion funnel.

5. Community & Audience Management:
Manage comments and direct messages, operate private communities/community channels, and build brand affinity and positive consumer word-of-mouth.

6. Data Analysis & Performance Review:
Monitor key metrics such as follower growth, engagement rate, and content performance. Prepare monthly performance reviews and use data insights to continuously optimize content strategies.

7. Market Localization:
Collaborate with Indonesian and China teams to execute content requirements, manage content schedules across platforms, and ensure consistency in brand messaging and expression.

Requirements

1. Bachelor's degree or above, with at least 2 years of experience in brand social media or new media operations. Experience in FMCG, beauty, or personal care is preferred.

2. Strong understanding of the algorithms and mechanics of at least 1–2 major social media platforms, such as Instagram and TikTok, with proven experience or successful account cases.

3. Strong content capabilities, including a good aesthetic sense, copywriting skills, and the ability to identify content with viral potential. Proven experience independently producing high-performing or viral content is a plus.

4. Strong data sensitivity, with the ability to use platform analytics and other tools to evaluate content performance and make optimizations.

5. Strong execution and multitasking skills, with the ability to manage multiple social media accounts/platforms simultaneously.

6. Mandarin proficiency sufficient for use as a working language.

Preferred Qualifications

• Experience in content operations for mother & baby, children's products, or sunscreen brands/categories.

• Experience managing content during a brand upgrading or audience expansion phase.

• Experience in KOL/KOC collaboration and paid campaigns.

• Basic photography, short-form video editing, or design skills.

• Experience in cross-market content operations, particularly across Southeast Asia and China.