Social Media Specialist (Brand)

Tanggung jawab

• Manage and maintain the brand’s social media accounts across relevant platforms (Instagram/Tiktok/Youtube Short/Facebook)
• Develop and execute creative content calendars aligned with each brand’s identity, tone of voice, and marketing objectives.
• Directly participate in photo and video production (including setting up creative direction, props, and on-set shooting).
• Write engaging captions and communication materials, while managing content scheduling and timely publication across platforms (Instagram, TikTok, YouTube Shorts, etc.).
• Plan and execute periodic social media campaigns to boost brand awareness, engagement, or specific promotional targets.
• Build and maintain active interactions with the community by responding to comments, direct messages, and engaging content formats.
• Stay updated on emerging social media trends, viral topics, and competitor strategies to keep brand content fresh and relevant.
• Monitor analytics, evaluate content performance, and compile monthly reports with actionable insights for continuous improvement.
• Coordinate closely with Design, Marketing, and Content teams to align visual assets and brand messaging.

Persyaratan

• Bachelor's degree (S1) in Communication, Marketing, Digital Business, or related fields.
• Minimum 6 months to 1 year of experience as a Social Media Specialist, Content Creator, or Brand Strategist (handling multiple brands is a plus).
• Proven hands-on experience in content creation, including direct involvement in photo/video shoots.
• Strong dual capability as both a conceptor (strategy/ideation) and an executor (hands-on production & scheduling).
• Excellent copywriting and communication skills with a good sense of platform-specific tone of voice.
• Proficient in reading social media analytics (Instagram Insights, TikTok Analytics, Meta Business Suite, TikTok Creator Studio) and converting data into meaningful reports.
• Creative, proactive, trend-savvy, detail-oriented, and adaptable in a fast-paced environment.
• Ability to work independently as well as collaborate within a team.