Social Media Specialist

About the role

We are seeking a talented and creative Social Media Specialist to join the Marketing & Communications team. where you will play a crucial role in building and maintaining our digital presence across all social media platforms. As a Social Media Specialist, you will be responsible for developing and executing strategic social media campaigns that drive engagement, increase brand awareness, and support our overall business objectives. This role offers the opportunity to work at the intersection of creativity and data-driven marketing, making a tangible impact on our brand's online visibility and customer relationships.

Key responsibilities

• Develop, plan and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, TikTok, Twitter and LinkedIn

• Create, curate and publish engaging and original content including written posts, images, videos and infographics that align with brand guidelines and resonate with target audiences

• Monitor social media performance using analytics tools and provide regular reports on key metrics such as engagement rates, reach, impressions and follower growth

• Engage with followers by responding to comments, messages and enquiries in a timely and professional manner, fostering positive community relationships

• Conduct competitor analysis and stay informed about industry trends, emerging platforms and best practices in social media marketing

• Collaborate with other departments including sales, customer service and product teams to ensure consistent messaging and integrated campaigns

• Manage social media advertising campaigns, including budget allocation, targeting and optimisation to maximise ROI

• Identify and manage relationships with influencers and content creators who align with brand values

• Stay up-to-date with platform algorithm changes and adjust strategies accordingly to maintain visibility and relevance

What we're looking for

• Bachelor's degree in Marketing, Communications, Digital Media or a related field, or equivalent professional experience in social media marketing

• Minimum 2-3 years of proven experience managing social media accounts for brands or organisations

• Strong knowledge of major social media platforms and their respective best practices, algorithms and advertising tools

• Excellent writing and communication skills with the ability to create compelling, on-brand content for diverse audiences

• Proficiency with social media management and analytics tools such as Hootsuite, Buffer, Meta Business Suite, Google Analytics or similar platforms

• Creative thinking with the ability to generate innovative campaign ideas and execute them effectively

• Experience with graphic design and video editing tools such as Canva, Adobe Creative Suite or equivalent software

• Strong understanding of SEO principles and how they apply to social media content

• Excellent organisational skills with the ability to manage multiple campaigns simultaneously whilst meeting deadlines

• Data-driven mindset with the ability to interpret analytics and translate insights into actionable strategies

• Experience in the Indonesian market and cultural awareness is highly desirable

• Fluency in Indonesian and English is essential

What we offer

We offer competitive compensation packages, professional development opportunities and a collaborative culture that values innovation and creativity. Our benefits include health insurance coverage, opportunities for skills training and career advancement, flexible working arrangements where applicable, and a supportive team environment. We believe in investing in our employees' growth and providing the tools and resources they need to succeed in their roles. Working with us means being part of a company that recognises and rewards your contributions whilst providing a platform to develop your expertise in digital marketing.

Apply now

If you are a creative and passionate social media professional looking to make a real impact within a dynamic organization, we invite you to apply. Please send your CV, a portfolio of your social media work, and a cover letter outlining your relevant experience and why you are the right candidate for this position to hrd@prakasafoods.com with the subject line "Position_Full Name".