Social Media Specialist

About the role

Manage and develop the company's social media accounts across platforms including Instagram, TikTok, LinkedIn, and others. Develop social media strategies to increase brand awareness, engagement, and audience growth while creating content plans and calendars aligned with company marketing objectives.

Key responsibilities

• Manage and develop company social media accounts across Instagram, TikTok, LinkedIn, and other platforms

• Develop social media strategies to increase brand awareness, engagement, and audience growth

• Create content plans and content calendars according to company needs and marketing objectives

• Collaborate with Content Creator and Graphic Design teams in content planning and production

• Write captions, copywriting, and prepare publication materials consistent with company brand character

• Monitor social media trends, competitor activity, and audience behavior to develop relevant content strategies

• Schedule and ensure content publication according to the established calendar

• Monitor and analyze social media performance based on metrics such as reach, impressions, engagement rate, and follower growth

• Prepare periodic social media performance reports and provide recommendations to improve content effectiveness

• Manage audience interactions through comments, direct messages (DM), and other interactive features

About you

• Minimum education: SMA/SMK or equivalent

• Experience as a Social Media Specialist or similar position is an advantage

• Understanding of characteristics and algorithms of various social media platforms

• Ability to develop content strategies and publication calendars in a structured manner

• Copywriting skills and basic understanding of branding

• Ability to read and analyze social media performance data

• Experience using social media management tools and analytics is an advantage

• Creative, proactive, detail-oriented, and able to follow digital trend developments

• Good communication and time management skills

• Able to work independently and in teams while meeting set deadlines