Content Creator

About the role

This role involves creating and managing creative content across digital platforms, including social media channels such as Instagram and TikTok. You will develop content concepts aligned with brand identity, target audiences, and marketing objectives, while producing content in various formats including photos, videos, reels, carousels, and interactive content.

Key responsibilities

• Create creative content ideas and concepts that align with brand identity, target audience, and company marketing objectives

• Develop content plans and content calendars for social media platforms including Instagram, TikTok, and other digital platforms

• Produce content in various formats such as photos, short videos, reels, carousels, and interactive content

• Conduct image capture, video recording, and content editing according to company requirements

• Write captions, video scripts, and copywriting that are engaging and consistent with brand character

• Monitor social media trends and develop relevant content ideas to increase audience engagement

• Manage and publish content according to established schedules

• Coordinate with Digital Marketing and Graphic Design teams to ensure content aligns with marketing strategy

• Monitor and evaluate content performance based on metrics such as reach, views, engagement, and audience growth

• Conduct competitor and industry trend research as reference for content development

About you

• Minimum education: SMA/SMK or equivalent

• Experience as a Content Creator is an advantage

• Able to create creative content concepts and follow current social media trends

• Able to conduct image capture, video recording, and editing using applications such as CapCut, Canva, or Adobe Premiere Pro

• Possess strong caption and content script writing abilities

• Understand characteristics of social media platforms, particularly Instagram and TikTok

• Possess creativity, storytelling ability, and attention to detail

• Able to work independently and in teams while meeting deadlines

• Willing to develop content ideas based on company needs and target audience

• Portfolio of previously created content is an advantage