Digital Marketing

About the role

This role involves planning, executing, and evaluating digital marketing strategies to increase brand awareness and reach target audiences. You will manage and optimize marketing campaigns across multiple platforms including Instagram, TikTok, Facebook, Google, and other digital media channels.

Key responsibilities

• Plan, execute, and evaluate digital marketing strategies to increase brand awareness and reach target audiences

• Manage and optimize marketing campaigns across platforms such as Instagram, TikTok, Facebook, Google, and other digital media

• Conduct market research, competitor analysis, and identify relevant digital marketing trends for the company

• Create content planning and coordinate with Content Creator and Graphic Designer teams to support digital marketing activities

• Manage and optimize paid digital advertising such as Meta Ads and Google Ads according to company targets and budget

• Monitor and analyze digital marketing campaign performance based on metrics such as reach, engagement, traffic, leads, and conversion rate

• Prepare campaign reports and provide strategy recommendations based on data and performance evaluation

• Optimize website and landing pages to increase traffic, user experience, and conversion

• Develop SEO and SEM strategies to increase company visibility in search engines

• Collaborate with Sales and Business Development teams to support marketing targets and customer acquisition

About you

• Minimum D3/S1 education in Marketing, Digital Marketing, Communications, or related field

• Experience in digital marketing is a plus

• Understanding of digital marketing platforms, social media, SEO, SEM, Meta Ads, and Google Ads

• Able to analyze digital marketing data and evaluate campaign performance

• Analytical, creative thinking, and target-oriented

• Able to develop digital marketing strategies based on market research and business needs

• Able to work independently and in teams with good time management

• Good communication and coordination skills with internal teams

• Familiarity with analytics and digital marketing tools such as Google Analytics, Google Search Console, or similar tools is a plus